The road to “wow.”
Creative teams are fighting a decade-long uphill battle. The growing demand for marketing content puts them under pressure to produce more work, faster. Teams are overworked, focusing on deadlines instead of creativity and delivering work that’s “ok” but doesn’t “wow.”
Partners, agencies and specialists are added to the creative process to fill in the gaps and help with the growing need for specialized content, but this makes workflows even more chaotic: More people are vying to be heard, teams end up with conflicting information and no one is sure which direction to follow. Confusion reigns, causing more rework, more review cycles and more missed deadlines.
Many creative teams are turning to technology for help but quickly discovering that traditional project management software comes up short. These platforms beat sticky notes and emails, of course, but lack the tools critical to supporting creative workflows.
To consistently deliver stellar work, creative teams need to create consistent processes, streamline feedback and reviews and build a system of record that allows them to identify and replicate successful projects. They need project management for creatives.