Make exceptional predictable.
Marketing now buys as much technology as IT. Data-driven processes have made marketing more accountable – and much more complicated. This has led to explosive growth in marketing operations, the team responsible for figuring out the how of marketing: how to do things smarter, how to be more efficient and how to deliver more value.
By optimizing the performance of marketing activities and investments, marketing operations people will see their organizations become more accountable, better aligned and more agile, essentially transforming the marketing department into a value center for the entire company.
To increase the value provided by your marketing team, marketing operations has to increase the effectiveness of marketing assets, eliminate redundant work and inefficient processes that erode the success of marketing campaigns and unify communications to create better customer experiences.