Make exceptional predictable.

Marketing now buys as much technology as IT. Data-driven processes have made marketing more accountable – and much more complicated. This has led to explosive growth in marketing operations, the team responsible for figuring out the how of marketing: how to do things smarter, how to be more efficient and how to deliver more value.

By optimizing the performance of marketing activities and investments, marketing operations people will see their organizations become more accountable, better aligned and more agile, essentially transforming the marketing department into a value center for the entire company.

To increase the value provided by your marketing team, marketing operations has to increase the effectiveness of marketing assets, eliminate redundant work and inefficient processes that erode the success of marketing campaigns and unify communications to create better customer experiences.

A hub for marketing operations

Straighten and simplify workflows.

Webdam and Brand Connect unite teams and technologies across the enterprise.

Brand Connect serves as the hub that ensures everyone stays on the same page by sharing up-to-the-minute brand guidelines with approved content. Use powerful integrations to coordinate and streamline the actions of everyone working with your brand assets.

Webdam connects to your CMS, marketing automation solutions, social channels and creative tools to get rid of redundant steps and wasted time. If a custom integration is needed, our powerful API allows connections to nearly any software platform.

Uncover and extract hidden value.

Webdam automates mundane tasks so your team can focus on the activities that generate the most value.

Users can crop, resize or convert their own files so designers spend less time altering existing content and more time creating the assets that grow your brand. And with dynamic templates, designers can build one template that can be repurposed to support different brands, campaigns, business objectives or geographies.

Your assets are centralized for increased utilization and better organized to make them easy to find, reducing the cost of lost or duplicated assets.

Optimize operations with actionable data.

Webdam tracks and measures asset use and performance. In seconds, you have access to the data that provides you with actionable insights.

Identify assets with the highest utilization to better understand what performs well and what types of assets to allocate budget to. With social tools like comments and likes you can quickly capture feedback on asset performance, allowing you to fine-tune your creative for greater impact.

Make these reports accessible to managers to increase accountability and create a more data-driven marketing team.

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Work better when assets and operations work together.