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What is image management? What is Image Asset Management Software?

Image management software provides a platform to centralize, organize, view, distribute and track all of your digital images and photos. More than just an image library, powerful tools help you manage and control how your images are used. Set different privacy and copyright options for image files. Allow the public to view your images, but only allow registered users to download. Further protect your images with a branded watermark and require users to agree on your company’s terms and conditions prior to download. Keep all company images in a branded web portal behind a secure login and provide access to different departments, partners, distributors, media and clients to ensure everyone’s in sync with the newest images.

Enterprise teams have huge volumes of images and creative files. Without the right image management software, it is difficult to keep all of them in order. The best solutions are cloud-based, help you find images fast, make sharing easy and ensure the right images are used properly. To find out if WebDAM is the right image management solution for your company, contact us today to learn more.

Benefits of Image Management SoftwareWhat are the benefits of online image management?

Enable your teams to work fast with thousands or even millions of graphics and photos. Find and access images in seconds, not minutes or hours. Advanced search paired with extensive metadata and taxonomy support delivers the exact image files you need. Easily share images without the restrictions of email attachments, FTP servers or expensive overnight deliveries. Just send a download or a direct link to the image and get a download confirmation. Online image management provides the flexibility marketing and creative teams need for efficient collaboration.

There are many other benefits of image management software, including workflow automation, archiving and backups, usage tracking, e-commerce and more. All-in-one image management software centralizes your images and eliminates the chaos, allowing your teams to spend more time working on critical projects. Check out WebDAM for online image management, recognized for having a powerful yet simple platform trusted by some of the world’s top brands.

 

Online Image Management Software Overview

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Frequently Asked Questions about Online Image Management

Who uses online image management?

In today’s world, mobile devices can capture pictures of substantial quality and DSLRs are more affordable. With different social networks fueling visual engagement via photos and videos, majority of people adopt some form of image management to organize their personal pictures. Individuals use online image library software to easily store their pictures and see when pictures were taken, where it’s from and save the best version.

Corporations also need online image management software, but at a much larger scale with advanced workflows that need to be considered. Naturally, creative and marketing teams entail the most work with images, video, audio and any type of rich media files. Creating branded marketing materials requires a lot of images and graphics from various sources like stock photography sites, internal creative department, outsourced creative agency, internal and external photographers and even employees. Having a central library to store all of these images is essential. Here are some examples of how others can utilize WebDAM for online image management:

  • Distributors can easily pull up-to-date product shots and product information to ensure consistency across various distribution channels.
  • Sales will always have access to current versions of key resources needed for presentations, RFPs and client communication.
  • IT departments embrace online software that is secure, easy to deploy and doesn’t require training or much support from IT.
  • Media outlets can utilize your image management software and pull approved images like logos, product shots or even company pictures to use in articles and press releases.
What are the keys to successful image management?

There are many factors that contribute to successfully managing images, but here are the top three things that should be considered.

  • Determine the types of images and files you’re managing and who the contributors are. Define if the images are mostly product shots, company pictures, marketing materials or stock photography. Knowing your inventory inside and out will significantly help define important workflows for your company. Know the people who will be uploading, editing and accessing these images and setup the proper access permissions. Easily configure who has access to your images in WebDAM and set permissions on specific folders or by user roles.
  • Come up with a folder structure and controlled vocabulary that will help users find images easily. WebDAM gives you the ability to quickly create folders and nested folders arranged for specific needs. Build a keyword list that incorporates names, products, brands and any other lingo that would be used to search for an image. Also, make sure metadata fields are properly utilized to enjoy a completely organized image library with WebDAM.
  • Once all your images are accounted for and organized, make sure they are being put to good use. Publish your images directly from WebDAM to social channels, web content management systems, third-party databases and other platforms. Just manage one image library and improved consistency across all of your different channels. Ensure only the latest versions are used by updating the image in WebDAM and automatically seeing the changes wherever that image is displayed.
How do I know if I need to invest in online image management?

There are many factors that contribute to successfully managing images, but here are the top three things that should be considered.

  • Determine the types of images and files you’re managing and who the contributors are. Define if the images are mostly product shots, company pictures, marketing materials or stock photography. Knowing your inventory inside and out will significantly help define important workflows for your company. Know the people who will be uploading, editing and accessing these images and setup the proper access permissions. Easily configure who has access to your images in WebDAM and set permissions on specific folders or by user roles.
  • Come up with a folder structure and controlled vocabulary that will help users find images easily. WebDAM gives you the ability to quickly create folders and nested folders arranged for specific needs. Build a keyword list that incorporates names, products, brands and any other lingo that would be used to search for an image. Also, make sure metadata fields are properly utilized to enjoy a completely organized image library with WebDAM.
  • Once all your images are accounted for and organized, make sure they are being put to good use. Publish your images directly from WebDAM to social channels, web content management systems, third-party databases and other platforms. Just manage one image library and improved consistency across all of your different channels. Ensure only the latest versions are used by updating the image in WebDAM and automatically seeing the changes wherever that image is displayed.
How do I select the best image management software for my business?

Choose the best image management software by gaining a complete understanding of how your business will be using the software, know what you’re looking for, evaluate different platforms and try it out.

  • Make sure key users will be involved when you evaluate different image management platforms. Know who the users are and exactly what goals they’re trying to accomplish with this platform.
  • Look at security, functionality, features, the deployment process, support and customer experience as a whole.
  • Take a look at leading image management software for the enterprise like WebDAM. Talk to a specialist and get a free trial of WebDAM without any obligation.

Make a strategic decision based on your company’s specific needs and make sure you select software that is easy-to-use but still offers powerful features. Focus on your company’s goals and the right choice will follow.

Where can I find additional resources about online image management?

For more information to understand online image management better, check-out some of these other resources.