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What is marketing fulfillment?marketing-fulfillment-what-is-it

To be competitive, organizations need to design complex marketing strategies that fulfill the needs of today’s growing number of marketing channels. With the growth of the digital world, your target audience is now influenced by promotional materials across a plethora of platforms. From events, billboards, websites, microsites, ad campaigns, email marketing, direct marketing, affiliate marketing, media relations, content marketing, social media sites, to mobile marketing and sales presentations ― the ability to rapidly reach your market segments is challenging without the right solutions in place.

Marketing fulfillment is defined as the ability to execute the creation and delivery of marketing collateral and brand assets across these channels. To succeed in marketing fulfillment, organizations must deploy the right tools that empower efficiency, automation and fast turn-around times. CMOs understand that an organization’s marketing strategy only succeeds when properly executed in a timely manner.


What are the benefits of marketing fulfillment software?

Empower teams to work fast, fulfill marketing strategies, create designs quickly, stay organized and maintain brand integrity. With WebDAM, organizations are equipped with a branded centralized platform for accessing, collaborating, managing and distributing all marketing collateral across teams, printers, distributors, web properties, online marketing channels and partners. With the leading marketing fulfillment software, your marketing materials get to market quickly, efficiently and leverage electronic delivery channels with real-time results.

With WebDAM, your materials can automatically be shared with printers, distributors and internal teams. Ensure teams always have access to the files they need. Don’t ever burden your organization or partners with the inability to locate or manage files and design projects. Have all collateral easily accessible, from anywhere, anytime, from any web-enabled device. Marketing fulfillment software also acts as digital file management — storing and sending marketing designs, promotional materials and branded assets. It enables organizations to rush easily.

WebDAM for Marketing Fulfillment Overview


Frequently Asked Questions about Marketing Fulfillment

What is the definition of marketing collateral?

Marketing collateral is a collection of materials that support the marketing and sales of a product, service or company. Marketing collateral is often created by combining various design and digital assets such as photos, graphics, logos, videos, illustrations, strategic messaging and other assets. Common examples of marketing collateral include datasheets, whitepapers, brochures, flyers, websites, microsites, banner ads, billboards, social media graphics, letterheads, business cards, branded clothing, online videos, sales presentations and event materials. Marketing collateral often showcases the brand of an organization.

To enable marketing collateral management and fast creation, organizations often use software such as WebDAM for digital asset management (DAM) and marketing fulfillment. DAM software is tailored toward the creation, management and distribution of marketing collateral.

To improve digital marketing, who owns and deploys marketing fulfillment software?

Globally recognized enterprises and medium-sized businesses deploy marketing fulfillment software. However, WebDAM provides value regardless of a company’s size. For powering digital marketing strategies, enterprise marketing and creative departments drive the purchase and deployment of marketing fulfillment software. Other stakeholders benefit as end users. For digital marketing, see how different roles benefit:

  • Marketers accelerate creative production, brand growth and the distribution of marketing collateral. Teams can quickly locate, repurpose, monitor and share files across the globe. Marketing also enables brand management by providing the organization a central repository for all brand assets and available marketing collateral. Teams can also purchase more printed pieces directly from WebDAM. With dynamic templates, teams can easily personalize materials as well without breaking brand guidelines.
  • Designers use WebDAM to collaborate, find, access, organize, batch convert and manage creative assets. Your creative teams and agencies can find files in seconds, repurpose them and send them out for approval and dissemination.
  • Sales teams will always have the most up-to-date materials they need from any location on any device. They can also customize materials and request print production.
  • IT departments no longer have to worry about security breaches, siloed file sharing services, servers or cumbersome installations and support requirements. Enterprise-grade marketing fulfillment software in the cloud eliminates the need to manage servers or worry about security threats.
  • Agencies utilize marketing fulfillment software to cut costs and reach deadlines faster. Agencies experience a branded web portal that keeps creative files organized, secure and accessible at all times. Teams will never be stuck with bottlenecks.
  • Distributors love marketing fulfillment software. There is no longer a need to manually send files, e-mail attachments, DVDs or use other manual means for delivery. Instead, WebDAM provides a seamless environment with real-time automation.
How does marketing fulfillment support my online marketing strategy?

Online marketing channels are growing faster than ever, requiring marketing and creative teams to repurpose and publish marketing collateral quickly. Marketing fulfillment software helps teams publish content across online properties in a cost-effective manner. For example, from one centralized platform, teams can disseminate marketing materials across all social media channels at once, eliminating the need to manually resize images and update social channels one by one. Most online marketing strategies encompass multiple web properties, such as corporate websites, microsites, online communities and forums. Marketing fulfillment software like WebDAM can automatically update and disseminate materials across all channels simultaneously. Ensure that your valuable web properties are always consistently branded and up to date.

Online marketing strategies often involve the distribution of assets across third parties, such as affiliates and distributors. Ensure that these stakeholders are not left behind the moment your marketing assets are completed and approved. WebDAM allows teams to share valuable files across their online channels, affiliates and distributors in an automated manner.

How do I know if I need to invest in WebDAM for marketing fulfillment?

First, analyze how your team currently produces marketing collateral and collaborates amongst themselves and with partners, contractors and other stakeholders. Where are the bottlenecks? Is time wasted searching for digital assets, reviewing and approving collateral, distributing and sharing files, staying organized, accessing files from any location, maintaining brand control and enabling rapid growth?

If you answered “yes” to any of the above scenarios, WebDAM for marketing fulfillment will provide your organization a great return on your investment.