To be competitive, organizations need to design complex marketing strategies that fulfill the needs of today’s growing number of marketing channels. With the growth of the digital world, your target audience is now influenced by promotional materials across a plethora of platforms. From events, billboards, websites, microsites, ad campaigns, email marketing, direct marketing, affiliate marketing, media relations, content marketing, social media sites, to mobile marketing and sales presentations ― the ability to rapidly reach your market segments is challenging without the right solutions in place.
Marketing fulfillment is defined as the ability to execute the creation and delivery of marketing collateral and brand assets across these channels. To succeed in marketing fulfillment, organizations must deploy the right tools that empower efficiency, automation and fast turn-around times. CMOs understand that an organization’s marketing strategy only succeeds when properly executed in a timely manner.
Empower teams to work fast, fulfill marketing strategies, create designs quickly, stay organized and maintain brand integrity. With WebDAM, organizations are equipped with a branded centralized platform for accessing, collaborating, managing and distributing all marketing collateral across teams, printers, distributors, web properties, online marketing channels and partners. With the leading marketing fulfillment software, your marketing materials get to market quickly, efficiently and leverage electronic delivery channels with real-time results.
With WebDAM, your materials can automatically be shared with printers, distributors and internal teams. Ensure teams always have access to the files they need. Don’t ever burden your organization or partners with the inability to locate or manage files and design projects. Have all collateral easily accessible, from anywhere, anytime, from any web-enabled device. Marketing fulfillment software also acts as digital file management — storing and sending marketing designs, promotional materials and branded assets. It enables organizations to rush easily.
To fulfill your marketing channels, you need to work fast and have access to features that eliminate time-intensive activities. Experience features like real-time alerts, email notifications, commenting, approvals, batch file format conversion upon distribution, permissions and more.
Stakeholders can receive real-time alerts the moment a piece of marketing collateral is available. From WebDAM, users can also distribute across all popular social media channels. For a seamless experience with a third-party application or database, you can leverage WebDAM’s robust API to unite multiple businesses or departments.
With marketing collateral organized, accessible and easily searchable, your teams will produce results faster than ever. Having a central point for all marketing creation, coordination and distribution reduces costs and improves results.
Don’t waste time. WebDAM provides powerful search options which enable teams to locate the right files fast. Search by keyword, custom metadata fields, file type and use image filters or in-document search to narrow your results. With faceted search, teams can locate files even faster.
Remove the silos. With a single location for marketing fulfillment activities and marketing collateral, your teams won’t be burdened by rogue file sharing services, FTP, shared servers, e-mail attachments, DVDs and other less secure means of storing and managing files and users.
Marketing collateral is a collection of materials that support the marketing and sales of a product, service or company. Marketing collateral is often created by combining various design and digital assets such as photos, graphics, logos, videos, illustrations, strategic messaging and other assets. Common examples of marketing collateral include datasheets, whitepapers, brochures, flyers, websites, microsites, banner ads, billboards, social media graphics, letterheads, business cards, branded clothing, online videos, sales presentations and event materials. Marketing collateral often showcases the brand of an organization.
To enable marketing collateral management and fast creation, organizations often use software such as WebDAM for digital asset management (DAM) and marketing fulfillment. DAM software is tailored toward the creation, management and distribution of marketing collateral.
Globally recognized enterprises and medium-sized businesses deploy marketing fulfillment software. However, WebDAM provides value regardless of a company’s size. For powering digital marketing strategies, enterprise marketing and creative departments drive the purchase and deployment of marketing fulfillment software. Other stakeholders benefit as end users. For digital marketing, see how different roles benefit:
Online marketing channels are growing faster than ever, requiring marketing and creative teams to repurpose and publish marketing collateral quickly. Marketing fulfillment software helps teams publish content across online properties in a cost-effective manner. For example, from one centralized platform, teams can disseminate marketing materials across all social media channels at once, eliminating the need to manually resize images and update social channels one by one. Most online marketing strategies encompass multiple web properties, such as corporate websites, microsites, online communities and forums. Marketing fulfillment software like WebDAM can automatically update and disseminate materials across all channels simultaneously. Ensure that your valuable web properties are always consistently branded and up to date.
Online marketing strategies often involve the distribution of assets across third parties, such as affiliates and distributors. Ensure that these stakeholders are not left behind the moment your marketing assets are completed and approved. WebDAM allows teams to share valuable files across their online channels, affiliates and distributors in an automated manner.
First, analyze how your team currently produces marketing collateral and collaborates amongst themselves and with partners, contractors and other stakeholders. Where are the bottlenecks? Is time wasted searching for digital assets, reviewing and approving collateral, distributing and sharing files, staying organized, accessing files from any location, maintaining brand control and enabling rapid growth?
If you answered “yes” to any of the above scenarios, WebDAM for marketing fulfillment will provide your organization a great return on your investment.