If you’re new to digital asset management or training others, having a handle on the terminology is helpful. We’ve compiled a glossary that will guide you through the lingo. Send it out when you’re onboarding team members or give it a look anytime you need a refresher.


In-system notifications.


Decision options on in-process assets used by contributors and admins to route assets to internal and external stakeholders for approval.


The object being stored in your digital asset management (DAM) account. An asset can be a photo, document, page layout, video, audio clip, etc.

Asset details page:

An in-depth or largest view of an asset.

Brand guidelines/online brand portal:

Brand guidelines published online. These digitized versions can be easily updated and shared with stakeholders. Check out TABASCO®’s brand portal.


A rotating group of images. When users click images displayed in a carousel on a homepage, they can be taken to another section of the DAM solution, like a lightbox or the asset details page for the clicked image.

Creative project management:

Creative project management focuses on collective and interdisciplinary collaboration, which in turn requires constant communication between project members with regular feedback and informal brainstorming sessions.

Digital asset management:

An effective solution for companies to store, organize, find, retrieve and share digital files including images, photos, creative files, video, audio, presentations, documents and more.

Digital assets/creative assets:

Something represented in a digital form, often with utility for creatives, such as images, photos, creative files, video, audio, presentations, documents and more.

Digital content management:

The technology and processes need for the collection, management and publication of digital content.

Download rules:

Rules that control whether or not assets can be downloaded depending on metadata, user-type and from responses.


Inserting assets on third-party platforms. With Webdam, there are three types:

  • Embeddable carousels give you the option to schedule when and how long an asset displays on a website– and what asset comes next.
  • Embeddable downloads give you the added option to embed a thumbnail PLUS a link to download the asset.
  • Embeddable links reference to an asset from a DAM that can be inserted into third party platforms such as blogs, websites, etc.


Metadata search filters that make it easy to search by categories such asset type, business units, event year, brands, or products.


Folders hold assets, nested folders or both. Assets can only reside in one folder.

Folder tree:

A hierarchical representation of folders.


Lightboxes are centralized collections of assets from different folders.


A word typed into a search box that represent ideas and topics that define what your content is about.

Marketing collateral:

Any media used to promote a company’s brand or support the sale of products and services.


The information used to describe an asset and the primary driver of search. It not only enhances searchability, but can also track key pieces of information such as copyright, location, image source and more. Learn more about metadata here.

Metadata schema:

This is how the overall structure for metadata is planned within a system. It’s how the metadata is set up, covering standards for common components of metadata like dates, names, and places.

Request forms:

Configurable forms that, when completed and submitted, are used to trigger the creation of a new task.


The application program interface which allows users to build solutions with/into a DAM with open API endpoint, like Webdam. This facilitates easy access to web services and integrations. View the pre-built integrations Webdam has with other technologies.  

Search filters:

Specific search categories such as date, keywords and descriptions that allow better control of searches and make them more effective and efficient.


Well-defined items of work that can be assigned to an individual for completion.

Thumbnail view:

The center window of the application that can include folders and/or asset thumbnails.

Top Navigation:

The panel on the top of a page displaying the available menus.

Video clipping:

Allows users to download portions of videos, instead of downloading a full length video. This setting can be controlled by admins and limited to specific groups.