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Juniper Networks

How a Multibillion-Dollar Tech Company Uses WebDAM to Manage Their Brand

“The ultimate goal was to find a self-service solution. WebDAM is that solution.”



Juniper Networks is the industry leader in network innovation. The global, multibillion-dollar company was founded in 1996. Since then the company has grown to have 8,800+ employees, in 46 offices serving more than 100 countries.

Due to the size and growth of the company, Juniper Networks has a large amount of digital assets that need to be shared with all of their marketing teams, vendors, partners and distributors worldwide. When the company rebranded their collateral last year, they realized they needed a better solution to manage and share all of their materials. Previously Juniper Networks used a digital asset management (DAM) solution that was custom-built by an outside vendor and fulfillment partner. As the code became more outdated, they realized they needed to switch to a cloud-based DAM built by a company that specialized in DAM solutions.

The Problem

Juniper Networks’ previous solution was built over 10 years ago. Over the years the solution had turned into a substantial repository, where it was difficult to search and find specific files. “A lot of the collateral, from logos to images and videos, were well-over five years old,” said Tom Salinas, Brand Communications team member at Juniper Networks. “It was a massive portal. When you’d look for a logo or image related to a certain topic, you would find files that were not on brand. We wanted to make sure that all of the assets we were delivering to our global marketing teams were on brand.”

“Our interface was starting to look outdated: it had no thumbnails or previews and it was too hierarchical,” said Larry Loper, Senior Director of Branding and Advertising. “At some point you need to go to a company that’s more specialized. It became time to shift over to a cloud-based system that already had all of the bells and whistles we needed.”

With upcoming product launches and the release of new branded materials, Juniper Networks looked for a more centralized, self-service DAM solution. They wanted to find a cost-effective solution that would save time and improve creative workflows and communication between all of their stakeholders. “I have a small team and they cover global needs,” said Loper. “If somebody in the organization couldn’t find what they wanted, they’d simply send an email to an alias. We have really great service people that go to the end of the earth to solve these problems. If they’re never contacted, that is Nirvana. The more times they have to weigh in and problem solve a small problem, that’s not a good use of their time.” This troubleshooting issue was only compounded by the fact that they had many teams — internal and external — they had to communicate with. Juniper Networks needed to increase efficiency when it came to file management and communication.

Juniper Networks login page

The Solution

After looking at several digital asset management platforms, Juniper Networks discovered that WebDAM was the best solution for their company. “The ultimate goal was to find a self-service solution,” Loper said. “WebDAM is that solution.” Loper elaborated that Juniper Networks chose WebDAM because it enables employees to independently find the collateral they need, which ultimately saves time and cuts down on email requests. The intuitive interface, with robust search functionality, thumbnails and file previews, makes it easier for all of their stakeholders to find the latest, on-brand collateral.

In addition to the product’s enterprise-ready features, Loper said, “We liked that WebDAM is affiliated with Shutterstock. It’s very intuitive. When you have a lot of images to warehouse, engaging with Shutterstock makes sense. We also liked how WebDAM could be accessed from a secure, local server. Plus, WebDAM has a huge roster of big customers that already use the product and that’s a huge comfort for a large company like ours.”

With the launch of new branded materials, Juniper Networks needed to improve team workflows, from creating and managing file versions to sharing files between the marketing team and all stakeholders. “We definitely use it for several different avenues,” said Alexandra Conway, Production Assistant for brand communications at Juniper Networks. “With our new project of uploading rebranded collateral, we need to make sure only the newest assets are going out, so people are very confident in what they’re using.” By publishing files to the right folders, available to specific stakeholders, the company’s employees, vendors, partners and distributors feel confident that they’re getting the right files and the latest versions to work productively.

On the administrative side, Juniper Networks uploaded thousands of files, with metadata included, and managed who could access the files from a broad to granular level. “We’ve been able to divert accounts to certain permission levels and hone in on what assets users should or should not be seeing,” said Conway. “And as an administrator, being able to change metadata for multiple files at once has been a huge help and time saver.”

“It’s been a seamless transition from what we had before to what we have now,” said Salinas. “We haven’t seen disruption of production.”

Analysis & Results

Juniper Networks saw rapid adoption within the first two months of deployment, demonstrating their need for the platform. “How fast we’ve had adoption has been great,” said Conway. “We had 1300 active users in the first two months.”

“There was a quick uptake,” Larry added. “Considering how big the corporate marketing world is with 350 people, we’re touching nearly four times the bigger group than what exists in corporate marketing.” In addition to the marketing team, sales teams and many of the company’s distribution and channel partners have started using WebDAM.

The true test was whether WebDAM would enable employees to find files and cut down on email requests, ultimately saving the company time and money. The brand communications team would oftentimes receive requests for certain files types, such as a PDF or Photoshop file. “With WebDAM they can download any number of file types,” Conway said. “Once we showed them that there is a custom option to download all kinds of common file formats, nine times out of ten they’re able to figure it out on their own and they don’t come back with more questions as for how to find a certain type of file.”


For a growing enterprise with an extensive list of stakeholders to communicate with, Juniper Networks’ switch to WebDAM happened at just the right time. Their pre-existing, custom-built system was time-consuming and costly to run. WebDAM gave them the ability to store and manage tens of thousands of creative files. They could share files with the right people at the permission levels their enterprise needed — streamlining communication.

With the potential challenges of distributing rebranded materials, WebDAM made it easy for their stakeholders to independently search and find the latest files, plus access the right file types to get work done. As a result, the brand communication team started to see fewer requests coming in and an increase in productivity. With improved creative workflows, Juniper Networks can maintain a more consistent brand across all channels.


  • Decreases requests for files
  • Improves team workflows
  • Enables custom user permissions
  • Ensures access to the latest files

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