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Method

Brand Management — Get Clean and Organized the Method Way

“WebDAM has made the whole process more efficient and convenient than before.”

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Background

Like many fast growing companies, Method needed a better way to connect teams and align them with their brand assets. With marketing teams in North America, Europe and Asia, the brand wanted to ensure consistent branding for all external-facing content. But, their existing solutions weren’t accomplishing the task.

The Problem

Prior to using WebDAM, Method used a decentralized model and leveraged a combination of file storage and transfer solutions, email and internal servers to collaborate on files. This assortment of systems was unable to suit Method’s needs as it scaled globally. Lack of revision controls and internet latency experienced from countries outside of North America posed an issue in gaining access to internal assets.

As Method’s rich media asset collection grew from hundreds of files to thousands, the company recognized it needed a more powerful, centralized, cloud-based solution for managing its growing collection of files.

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The Solution

After evaluating several different digital asset management solutions, Method chose WebDAM for its powerful, yet easy-to-use platform.

“It has been really great,” said Brynne Roberts, Creative Global Operations Manager at Method. “It’s such an intuitive platform.”

After deploying WebDAM, Method connected all of their globally dispersed teams to their most important content.

By using WebDAM, Roberts and her team can ensure all of the company’s marketing teams can access the same repository of files. These include everything from product photos, packaging images, marketing assets and corporate identity assets.

“It’s great to set up folders in WebDAM exactly the way you want them,” Roberts said. Roberts added that the Related Assets feature, which allows employees to view similar assets, is especially useful when organizing files that have more than one marketing purpose.

The Method team also regularly uses lightboxes to share assets with third parties that don’t have WebDAM Logins, including printers, designers and vendors that carry Method products.

Results

Successfully growing and scaling a business, especially at an international level, requires strong and consistent branding. This means everything representing a brand – logos, photos, graphics, and so forth – must be easy to access and use consistently.

After choosing WebDAM, Method successfully manages its growing collection of digital assets as the brand expands across the world.

“WebDAM has made the whole process more efficient and convenient than before,” said Roberts.

Highlights

  • Provides global teams access to all files
  • Organizes files with custom folder structure
  • Easily share files with outside vendors

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