At WebDAM’s virtual event, we heard how some of the world’s top brands—including Alaska Airlines, Elmer’s Products Inc. and Skip Hop—use technology and modern strategies to rapidly evolve their brand. We also announced Brand Connect, a way to dynamically create, publish and share brand guidelines and related assets.
We saw record-breaking turnout for the virtual event. Nearly 1000 enterprise-level brand managers and creative professionals registered. If you missed the event, no worries. The recording is now available:
Here’s a quick recap on the virtual event on brand management in a changing world.
During the event, well-known brands shared what it takes to grow and adapt to today’s changing world. First we heard from a brand with 80+ years of experience, Alaska Airlines. Shelley Williams, Director of Brand Expression at Alaska Airlines, shared tactics for building a meaningful brand at every customer touchpoint, and demonstrated what it takes to create a company-wide “culture of commitment” to your brand. Then Bridget Dinneen, Communication Specialist at Elmer’s Products Inc., showed how Elmer’s continuously innovates and maintains a “sticky brand” today.
Next we heard from Ellen Diamant, Chief Creative Officer & Co-Founder at Skip Hop, a fast growing company developing innovative parenting solutions that make day-to-day living easier for moms and dads and their little ones. Skip Hop is now sold at retailers in 60 countries worldwide. Ellen talked about how to manage a growing brand and publish visual materials with all brand advocates, from marketers to global distributors.
At the end of the event, we learned how brands can benefit from Brand Connect. In today’s competitive marketplace, brands are producing more and more collateral. High-growth brands need to distribute this collateral with all of their customers, partners, agencies, vendors, brand advocates and more. As brands evolve, they need to continuously update their brand guidelines and collateral for all of their stakeholders. This is where Brand Connect comes in. To see all of the features of Brand Connect and learn what it can do for your organization, watch the virtual event.
Here’s a quick look at Brand Connect.