Blog | June 26, 2016

Top 5 Marketing Gifographics and How to Create ’em

by Emilie Doolittle in Brand Management

Gifographics can be a highly compelling way for marketers and creatives to catch the attention of their audience and draw them in. So we went out to find effective, high-impact, marketing-related ones…it was more challenging than expected. Nevertheless we are excited to share with you some of our favorite ones.

These gifographics are not only delightful to the eye, but incredibly useful for marketers as well.

You’ll learn how social media signals and author rank impact your website’s search engine ranking, how mobile ad spending is on the rise – among other interesting stats and tips.

Plus, at the end of this blog post, we’ll show you an efficient way to create gifographics.

A Brief History of the Gifographic

Just to give you a quick backdrop, CompuServe introduced GIFs in 1987, but animated infographics have only been around for a few years. Neil Patel popularized the term “Gifographic” on his blog, a couple years ago. But still, these dazzling pieces of content are so new that there isn’t even a Wikipedia page to describe them today.

So let’s explore some of the best ones that are out there:

How Social Signals Impact Search Engine Rankings

The Author Rank Building Machine

The Author Rank Building Machine Gears Grinding Gif

Courtesy of: Vertical Measures

How Google Works

How Google Works Gif
Courtesy of: Quick Sprout

How to Create Gifographics

One important thing to keep in mind when you’re creating a gifographic is that each section is similar to creating an animated banner ad. You’ll need a storyboard with images and text for each frame. And following good designer habits, it helps to sketch first.

After the gifographic has been storyboarded and sketched, create an infographic version in Adobe Photoshop first. The following gifographic – which also deserves to be included in our list – provides an excellent explanation of how to create a gifographic in Photoshop.

How to make an animated infographic

Courtesy of: Tabletop Whale.

Learn about the most damning social media mistakes and how to correct them in our guide 7 Deadly Sins of Social Media Marketing.