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Showing posts tagged Product Marketing

How to Have a Top-Notch Campaign Like Elmer’s

It’s a back-to-school or holiday promotion. It’s a release of a new flavor, new color or new package. It’s only available in the U.S. and Europe, or only in certain parts of the U.S. Whatever “it” is, it will require swift distribution of brand materials. Lots of them: product... Read More

Picking Your PDFs (and Other Assets) Fresh from the Tree

Working with marketing collateral is like working with fresh produce: assets can spoil quickly. New PDFs are the crisp, shiny apples in your asset bin, providing marketing and sales with material that gives a good impression of your brand. But as campaigns and customer needs change and the asset... Read More

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