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Showing posts tagged product launch

How Amazon Could’ve Avoided the Premature Publish

Thirty minutes before Apple kicked off their flagship hardware event, Amazon published a product page for the next generation iPhone 7 that confirmed rumors about offering bluetooth-only headphone options, a dual camera and smaller screen. The damage was done. Amazon unintentionally stole some serious thunder. From Apple. Now it’s midday... Read More

Skip Hop and the Fine Art of the Product Launch

Companies can’t live on great products alone. Great products help, obviously. But a great product without an excellent launch is like a tree falling in the forest with no one around to hear it. Skip Hop, a parent lifestyle brand and WebDAM customer, has product launches down to a... Read More

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