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Showing posts tagged marketing

The Seven Wonders of User Adoption

Every day, executives across the globe purchase new technology that promises more speed, improved performance, increased output, cost savings and general betterness. Whether it’s a lightweight mobile app or a robust ERP implementation, these new technologies are introduced with great expectations that often go unfulfilled. That’s because 75%* of new... Read More

Crop It Like It’s Hot

Images are rarely ready for publishing in their original state. The aspect ratio is off, the subject is too centered, the drama needs focus. Time to download, edit in Photoshop, save a new version to your hard drive and upload back to your DAM, right? Nope. Now you can crop... Read More

5 Ways CMOs Can Improve Profitable Revenue Growth

Up in the C-suite, the spotlight is increasingly on the CMO. Now that digital marketing is central to a company’s success, the CMO’s mandate is expanding dramatically from the singular brand-building mission of yesteryear. Along with creating brand awareness and acquiring customers, the CMO’s team is responsible for making sense... Read More

Beauty Is in the AI of the Creative Director

The day when beauty is no longer in the eye of the beholder, but in the eye of the algorithm, is upon us – the day when data drives artistic choices based on objective measures of click-through rates and conversions. Over the last decade, marketing has become an increasingly... Read More

The 5 Habits of Successful Brand Managers

We wrote about the habits of great brand managers a few years ago. While great brands continue to endure, brand-management practices have changed a lot since then. Just three years ago there was no Netflix original content. No Apple Watch. The acronyms IoT and AI were still terms for... Read More

How to Have a Top-Notch Campaign Like Elmer’s

It’s a back-to-school or holiday promotion. It’s a release of a new flavor, new color or new package. It’s only available in the U.S. and Europe, or only in certain parts of the U.S. Whatever “it” is, it will require swift distribution of brand materials. Lots of them: product... Read More

Believe in Mermaids

You don’t go to Starbucks because you like the mermaid logo. At least not consciously. You go because of the experience you expect while you’re there and the latte you’ll walk out with. However, you could identify that mermaid from a block away. And you probably think about how... Read More

How to Avoid #NationalCoffeeDay Campaign Jitters

Drip it, press it, cold-brew it: coffee is the preferred means of combating the yawns all over the world. And, just in case you’re behind on your trending topics, 20+ countries are celebrating #NationalCoffeeDay today. (Another 10 countries recognize coffee on a different day.) Naturally, many coffee brands are gearing... Read More

Make the Most of Your Marketing Technology.

“Too much of everything is just enough” makes for a good lyric. But, in practice, most of us can agree that too much of anything is just that: too much. Marketing technology is definitely starting to approach the “too much” boundary by attempting to solve marketers’ every conceivable challenge.... Read More

Meet the Odd Couple: Creative + Operations

“Creative operations is all about operationalizing creative production, which sounds like an oxymoron. It’s that Don Draper plus Henry Ford combination.” That’s the odd couple Krissie Harrigan described when we asked her to share her thoughts on what creative operations is, who’s doing it and why. Krissie is the... Read More

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