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Showing posts tagged marketing technology

Make the Most of Your Marketing Technology.

“Too much of everything is just enough” makes for a good lyric. But, in practice, most of us can agree that too much of anything is just that: too much. Marketing technology is definitely starting to approach the “too much” boundary by attempting to solve marketers’ every conceivable challenge.... Read More

Marketing and IT Need to Hug it Out

Technology drives marketing success today. Marketers currently have more than 3,800 technology solutions to help with just about any conceivable (and inconceivable) marketing challenge. And get this – Gartner predicts that CMOs will spend more on IT than CIOs by 2017! With the growth of SaaS solutions, marketers have... Read More

Moments That Reveal It’s Time for DAM

Martech has exploded over the past five years. The options available to marketers seem endless. But marketers aren’t the only ones with choices. Whether it’s all the Salesforce integration options or the slick new recruiting tools available to HR departments, there’s a new technology solution (or two, or 20) to... Read More

[Infographic] Is MarTech Hurting More Than Helping?

Marketing technology is solving lots of problems. We’re publishing more targeted content to more targeted audiences. We’re getting a better understanding of our customers and the impact of our programs. We’re working as a cohesive unit with partners and colleagues. MarTech is solving so many problems that the number of... Read More

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