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Showing posts tagged marketing strategy

The Seven Wonders of User Adoption

Every day, executives across the globe purchase new technology that promises more speed, improved performance, increased output, cost savings and general betterness. Whether it’s a lightweight mobile app or a robust ERP implementation, these new technologies are introduced with great expectations that often go unfulfilled. That’s because 75%* of new... Read More

5 Marketing Tips Inspired by Olympians

Just because the 2012 Summer Olympics are over, it doesn’t mean we can’t turn to our favorite Olympians for inspiration with marketing and brand management. In fact, there are great marketing strategies to take away from these world-renowned athletes which can be applied to enterprise marketing departments. Here are some... Read More

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