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Showing posts tagged creative workflow

Crop It Like It’s Hot

Images are rarely ready for publishing in their original state. The aspect ratio is off, the subject is too centered, the drama needs focus. Time to download, edit in Photoshop, save a new version to your hard drive and upload back to your DAM, right? Nope. Now you can crop... Read More

All-in-One Marketing Solutions: Hope or Hype?

It’s the classic software showdown: all-in-one platform vs. best-of-breed solutions. In this corner, one solution promises to do it all with a single vendor and pre-built integration. In the other, a collection of technologies from multiple vendors provides deeper functionality. Marketing and IT leaders are facing this dilemma more and... Read More

How to Have a Top-Notch Campaign Like Elmer’s

It’s a back-to-school or holiday promotion. It’s a release of a new flavor, new color or new package. It’s only available in the U.S. and Europe, or only in certain parts of the U.S. Whatever “it” is, it will require swift distribution of brand materials. Lots of them: product... Read More

How to Avoid #NationalCoffeeDay Campaign Jitters

Drip it, press it, cold-brew it: coffee is the preferred means of combating the yawns all over the world. And, just in case you’re behind on your trending topics, 20+ countries are celebrating #NationalCoffeeDay today. (Another 10 countries recognize coffee on a different day.) Naturally, many coffee brands are gearing... Read More

Make the Most of Your Marketing Technology.

“Too much of everything is just enough” makes for a good lyric. But, in practice, most of us can agree that too much of anything is just that: too much. Marketing technology is definitely starting to approach the “too much” boundary by attempting to solve marketers’ every conceivable challenge.... Read More

Meet the Odd Couple: Creative + Operations

“Creative operations is all about operationalizing creative production, which sounds like an oxymoron. It’s that Don Draper plus Henry Ford combination.” That’s the odd couple Krissie Harrigan described when we asked her to share her thoughts on what creative operations is, who’s doing it and why. Krissie is the... Read More

How Amazon Could’ve Avoided the Premature Publish

Thirty minutes before Apple kicked off their flagship hardware event, Amazon published a product page for the next generation iPhone 7 that confirmed rumors about offering bluetooth-only headphone options, a dual camera and smaller screen. The damage was done. Amazon unintentionally stole some serious thunder. From Apple. Now it’s midday... Read More

Marketing and IT Need to Hug it Out

Technology drives marketing success today. Marketers currently have more than 3,800 technology solutions to help with just about any conceivable (and inconceivable) marketing challenge. And get this – Gartner predicts that CMOs will spend more on IT than CIOs by 2017! With the growth of SaaS solutions, marketers have... Read More

Moments That Reveal It’s Time for DAM

Martech has exploded over the past five years. The options available to marketers seem endless. But marketers aren’t the only ones with choices. Whether it’s all the Salesforce integration options or the slick new recruiting tools available to HR departments, there’s a new technology solution (or two, or 20) to... Read More

The 7 Best Marketing and Brand Books

A few years ago we wrote a post about the top books for marketers. It was a really popular post, and it still gets a lot of pickup. And while those books are still good reads, an awful lot has changed since then. Marketers have done such a terrific... Read More

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