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Showing posts tagged Creative Assets

How to Avoid #NationalCoffeeDay Campaign Jitters

Drip it, press it, cold-brew it: coffee is the preferred means of combating the yawns all over the world. And, just in case you’re behind on your trending topics, 20+ countries are celebrating #NationalCoffeeDay today. (Another 10 countries recognize coffee on a different day.) Naturally, many coffee brands are gearing... Read More

Sports Photography: A Sprint to Publish

Muhammad Ali standing over a floored Sonny Liston. Dwight Clark bringing in a touchdown pass by the fingertips. Michael Jordan soaring from the free-throw line. Capturing iconic sports moments requires intuition, skill and, yes, a little luck. Giving those images the attention they need to reach such lofty status?... Read More

Brand Managers: Stop Sweating the Small Stuff

Thomas Edison famously attributed genius to 1% inspiration and 99% perspiration, but that’s a terrible ratio. Who wants to spend 99% of their time sweating the small stuff and only a measly 1% actually being inspired enough to come up with the big ideas? Brand managers know this feeling well.... Read More

BFFLs: WebDAM and Dropbox

People love their cloud solutions. And what’s not to like – access to all your stuff, all the time, from anywhere. Those great benefits don’t always translate so well to business, though. When you have employees saving a bunch of files on personal cloud storage sites (as well as hard... Read More

Lessons from Shutterstock: Words That Surface the Boldest Images for Your Marketing Content

For marketers, there’s nothing like feeling pumped about a compelling campaign idea … only to see it completely lose its mojo during design. It’s frustrating to see original content paired with generic visuals that don’t serve the big idea and distinguish it as your brand. And for designers, it... Read More

PSA for Adobe Creative Cloud Users: Streamline Your Design Toolkit

It’s 3 PM. Design is due EOD. All you want to do is put on your headphones, open up InDesign, get in the zone and deliver your best work. But, instead of focusing on the work, you’re focusing on manipulating windows. Open a new window to search for approved assets.... Read More

The Ultimate Shortcut for CMS, WordPress and Drupal

Reach your destination faster. Get things done more simply. That’s what shortcuts do, and that’s why shortcuts rule. WebDAM Asset Chooser is the ultimate CMS shortcut, allowing you to browse, select and insert images from your WebDAM library without ever leaving your CMS interface. No new tabs. No waiting for... Read More

Keeping the House (of Blues) Party Rolling

House of Blues is a business obsessed with the blues. Its entire operation is built around celebrating the contributions this purely American art form has made to entertainment, cuisine, culture and the arts. But even in the best of circumstances, rock and roll is a chaotic business. Overseeing marketing... Read More

Achieving the Brand Dream

When your brand’s synonymous with kick, you can’t settle for bland brand guidelines. That’s why Tabasco made the switch from static and difficult-to-update PDF brand guidelines to an immersive brand portal built in Brand Connect. Now the company has an easy-to-use brand platform that not only showcases multi-faceted brand... Read More

Don’t Believe the Hype: It’s Good to Have Options

Choices are generally a good thing. Window or aisle, coffee or tea, cash or credit. Whether it serves a necessity or just a mood, having options is important. That’s why it’s surprising that many DAM vendors are taking an important choice away – removing classic folder structure, forcing everyone to use... Read More

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