Open Nav Close Nav


Showing posts tagged content marketing

How to Have a Top-Notch Campaign Like Elmer’s

It’s a back-to-school or holiday promotion. It’s a release of a new flavor, new color or new package. It’s only available in the U.S. and Europe, or only in certain parts of the U.S. Whatever “it” is, it will require swift distribution of brand materials. Lots of them: product... Read More

The 7 Best Marketing and Brand Books

A few years ago we wrote a post about the top books for marketers. It was a really popular post, and it still gets a lot of pickup. And while those books are still good reads, an awful lot has changed since then. Marketers have done such a terrific... Read More

Click, post, done: WebDAM plug-in for Hootsuite

Content with relevant images gets 94% more views. Social media posts accompanied by an image are 10 times more likely to receive engagement. People retain 65% of what they hear when it’s paired with a relevant image compared to just 10% without the image. Want your content to get attention,... Read More

WebDAM Welcomes New Content Marketing Manager

I’m excited to introduce Emilie Doolittle, WebDAM’s new Content Marketing Manager. Emilie joins us with over seven years of writing and marketing experience from a variety of companies in the Silicon Valley. Emilie’s career started off in journalism, when she wrote stories for the Mercury News and local newspapers. Then... Read More

Top Marketing Campaigns from 2014

From remarkable cause-marketing campaigns to trending buzzwords and hashtags, 2014 was chock-full of unforgettable marketing moments. Here are some noteworthy ones: Most Memorable Marketing Campaign The Ice Bucket Challenge – A.K.A. the ALS Ice Bucket Challenge – was a great example of a cause that took social media channels by... Read More

What is Selfless Content Marketing?

You’ve probably seen your share of overly promotional content. It’s like the person you wish you didn’t start talking to at a party. You’re initially attracted to an enticing blog title or picture promising something interesting. Then you engage, and BAM. You’re stuck listening to a brand talk on-and-on about... Read More

How to Get the Most Mileage Out of Your Brand’s Content

One of the biggest challenges you face when trying to build and grow your brand is creating content that engages your customers on a consistent basis. Consistency and frequency are critical to brand management, as any marketer will tell you. But knowing this is one thing, and putting it into... Read More

The Impact of Content Management Solutions for Content Marketing

Marketers have been shifting their focus toward content marketing because of today’s demand for digital information. This greatly contributes to social media and search engine optimization (SEO), for both creation and promotion.  With Google algorithm roll outs constantly catching up to artificial link building practices, promoting quality content and having... Read More

About the Blog

Stay up-to-date with the latest resources, tips and must-know news for enterprise marketing, creative and digital asset management professionals.


Most Popular Posts