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THE WEBDAM BLOG

Showing posts tagged budget

5 Ways CMOs Can Improve Profitable Revenue Growth

Up in the C-suite, the spotlight is increasingly on the CMO. Now that digital marketing is central to a company’s success, the CMO’s mandate is expanding dramatically from the singular brand-building mission of yesteryear. Along with creating brand awareness and acquiring customers, the CMO’s team is responsible for making sense... Read More

Make the Case for DAM

Sometimes what’s obvious to you isn’t so obvious to everybody else. You can see that a digital asset management (DAM) system can help you and your team be more efficient and productive and, ultimately, build a stronger brand. But the people holding the money don’t necessarily have the same priorities.... Read More

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