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Showing posts tagged branding

The 5 Habits of Successful Brand Managers

We wrote about the habits of great brand managers a few years ago. While great brands continue to endure, brand-management practices have changed a lot since then. Just three years ago there was no Netflix original content. No Apple Watch. The acronyms IoT and AI were still terms for... Read More

How to Have a Top-Notch Campaign Like Elmer’s

It’s a back-to-school or holiday promotion. It’s a release of a new flavor, new color or new package. It’s only available in the U.S. and Europe, or only in certain parts of the U.S. Whatever “it” is, it will require swift distribution of brand materials. Lots of them: product... Read More

Believe in Mermaids

You don’t go to Starbucks because you like the mermaid logo. At least not consciously. You go because of the experience you expect while you’re there and the latte you’ll walk out with. However, you could identify that mermaid from a block away. And you probably think about how... Read More

How to Avoid #NationalCoffeeDay Campaign Jitters

Drip it, press it, cold-brew it: coffee is the preferred means of combating the yawns all over the world. And, just in case you’re behind on your trending topics, 20+ countries are celebrating #NationalCoffeeDay today. (Another 10 countries recognize coffee on a different day.) Naturally, many coffee brands are gearing... Read More

Make the Most of Your Marketing Technology.

“Too much of everything is just enough” makes for a good lyric. But, in practice, most of us can agree that too much of anything is just that: too much. Marketing technology is definitely starting to approach the “too much” boundary by attempting to solve marketers’ every conceivable challenge.... Read More

How Amazon Could’ve Avoided the Premature Publish

Thirty minutes before Apple kicked off their flagship hardware event, Amazon published a product page for the next generation iPhone 7 that confirmed rumors about offering bluetooth-only headphone options, a dual camera and smaller screen. The damage was done. Amazon unintentionally stole some serious thunder. From Apple. Now it’s midday... Read More

Marketing and IT Need to Hug it Out

Technology drives marketing success today. Marketers currently have more than 3,800 technology solutions to help with just about any conceivable (and inconceivable) marketing challenge. And get this – Gartner predicts that CMOs will spend more on IT than CIOs by 2017! With the growth of SaaS solutions, marketers have... Read More

5 Steps to Take Before You Send Your Brand Abroad

One click: That’s all it takes for content to be seen by anyone, anywhere in the world. For some brands, this is a huge boost to their international marketing strategy; for others, it sends them scrambling to create one. Those with no plan are caught off guard and can lose... Read More

Canada Going for Brand Gold at the 2016 Olympics

Three-hundred fourteen athletes competing against 205 countries in 37 sports. Canada will be well represented in the 2016 Olympic games in Rio de Janeiro – and they plan on bringing home a lot of medals for their efforts. No matter what happens on Brazil’s fields, gyms and tracks, the Canadian... Read More

The 7 Best Marketing and Brand Books

A few years ago we wrote a post about the top books for marketers. It was a really popular post, and it still gets a lot of pickup. And while those books are still good reads, an awful lot has changed since then. Marketers have done such a terrific... Read More

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