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Showing posts tagged branding in the digital age

The 5 Habits of Great Brand Managers

[UPDATE: This post was so popular we decided to update it. You can read about the modern habits of successful brand managers here.] Brand management is vital for the success of any organization. It plays into every aspect of a brand’s products, communications and marketing. The brand manager (BM) is... Read More

7 Most Common Brand Management Mistakes

In the past decade, brand management has evolved into a multi-faceted responsibility. No longer just a combination of traditional identity/print/broadcast, everything from social media to search engine ranking impacts brand identity. Many traditional methods still apply, but marketers must be cutting-edge to compete in today’s brand-saturated world. Here are seven... Read More

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