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Showing posts tagged brand

Beauty Is in the AI of the Creative Director

The day when beauty is no longer in the eye of the beholder, but in the eye of the algorithm, is upon us – the day when data drives artistic choices based on objective measures of click-through rates and conversions. Over the last decade, marketing has become an increasingly... Read More

The 5 Habits of Successful Brand Managers

We wrote about the habits of great brand managers a few years ago. While great brands continue to endure, brand-management practices have changed a lot since then. Just three years ago there was no Netflix original content. No Apple Watch. The acronyms IoT and AI were still terms for... Read More

How to Avoid #NationalCoffeeDay Campaign Jitters

Drip it, press it, cold-brew it: coffee is the preferred means of combating the yawns all over the world. And, just in case you’re behind on your trending topics, 20+ countries are celebrating #NationalCoffeeDay today. (Another 10 countries recognize coffee on a different day.) Naturally, many coffee brands are gearing... Read More

Meet the Odd Couple: Creative + Operations

“Creative operations is all about operationalizing creative production, which sounds like an oxymoron. It’s that Don Draper plus Henry Ford combination.” That’s the odd couple Krissie Harrigan described when we asked her to share her thoughts on what creative operations is, who’s doing it and why. Krissie is the... Read More

Moments That Reveal It’s Time for DAM

Martech has exploded over the past five years. The options available to marketers seem endless. But marketers aren’t the only ones with choices. Whether it’s all the Salesforce integration options or the slick new recruiting tools available to HR departments, there’s a new technology solution (or two, or 20) to... Read More

[Infographic] Is MarTech Hurting More Than Helping?

Marketing technology is solving lots of problems. We’re publishing more targeted content to more targeted audiences. We’re getting a better understanding of our customers and the impact of our programs. We’re working as a cohesive unit with partners and colleagues. MarTech is solving so many problems that the number of... Read More

Brand Managers: Stop Sweating the Small Stuff

Thomas Edison famously attributed genius to 1% inspiration and 99% perspiration, but that’s a terrible ratio. Who wants to spend 99% of their time sweating the small stuff and only a measly 1% actually being inspired enough to come up with the big ideas? Brand managers know this feeling well.... Read More

BFFLs: WebDAM and Dropbox

People love their cloud solutions. And what’s not to like – access to all your stuff, all the time, from anywhere. Those great benefits don’t always translate so well to business, though. When you have employees saving a bunch of files on personal cloud storage sites (as well as hard... Read More

Picking Your PDFs (and Other Assets) Fresh from the Tree

Working with marketing collateral is like working with fresh produce: assets can spoil quickly. New PDFs are the crisp, shiny apples in your asset bin, providing marketing and sales with material that gives a good impression of your brand. But as campaigns and customer needs change and the asset... Read More

More Engagement, Less Management

The Marketer’s Guide to DAM Raise the profile of a product or company. Make a connection that sticks with consumers. A marketer’s job only sounds simple, but it’s the key to building a brand and making a sale. What was already a demanding job has only been made more challenging... Read More

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