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Showing posts tagged brand asset

Why Strong Content Creators are the Best Brand Asset

Today’s fast-paced and hyper-competitive marketing world demands high quality content. Strong authorship is one of the most important aspects of an effective content strategy. Audiences want a human connection to the content they consume, so having an author with a strong identity creates a tangible link between your brand and... Read More

How to Identify your Most Valuable Brand Assets

  What is a brand? Simply put, it’s the way to identify and distinguish any company, individual, organization, school – you name it – from competitors and help it stand out in the market. For consumer businesses and even the corporate world, a brand is the most valuable entity a... Read More

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