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32 Must-Use Social Media Tools for the Modern Marketer


Social media can eat up lots of time, especially for marketers.

According to Social Media Examiner’s 2014 survey of marketers, 64% of marketers spend six or more hours a week using social media, but 85% of them said they didn’t know which tools were best for managing social media.

Fortunately, there are dozens of tools designed to make social media management easier. We’ve picked out a handful of our favorites.

Social Media Management Systems

Today, CMOs are looking for marketers who can execute and listen to multiple social media platforms, according to the Economist’s report, The rise of the marketer.

These comprehensive tools offer several functions, such as content scheduling and social analytics, to help modern marketers manage multiple social media platforms.

  • HootSuite lets you schedule posts, and manage all of your social media profiles and groups, from one dashboard.

  • Buffer lets you schedule social media posts, import RSS feeds and share pages you’re reading.

  • Sprout Social provides a “social inbox” to help you view and respond to messages about your brand.

  • Crowdbooster offers reporting and suggests the best times to tweet.

Man typing on keyboard


Content Distribution

About 75% of content marketers surveyed by Wyzowl said they released new content at least monthly, with about 17% releasing new content daily. In addition to some of the tools listed above, these tools make it easy to schedule and post content to social media networks:

  • CoSchedule helps you manage your editorial calendar and share blog posts across social networks.

  • Sniply  lets you share external content and drive traffic back to your own website at the same time. Here’s a video that shows how that works.

  • Edgar reposts social media updates so your content reaches users who might have missed it the first time around.

content marketing team in office


Measurement, Monitoring and Analysis

Only 37% of marketers surveyed by Social Media Examiner said they were able to measure the ROI of their social media activities. These tools can help marketers evaluate and improve social media marketing:

Data analytics on iPad


Content Creation

Content creation is becoming a significant investment for many marketers. About 50% of marketers surveyed by Contently and Adweek plan to spend up to 25% of their marketing budget on content this year. Save time, generate ideas, or improve your social media content with these tools:

Content marketing team meeting



Images are crucial for posts on most social media platforms. According to Hubspot, 55% of Twitter posts contain a photo. These tools can help marketers create and share eye-catching images for social media:

  • Pablo, by Buffer offers a quick, simple way to design and share images on Twitter and Facebook.

  • WebDAM, a digital asset management system, makes it easy to quickly share images across a multitude of social outlets.

  • Markr, an iOS app, lets you see what’s trending on social media and create visual hashtags for your images.

  • PageModo and Canva can help marketers who don’t have help from a design team spruce up their Facebook headers and ads.

Woman doing social media marketing

Link Shorteners

Social media posts give marketers a great opportunity to share links to your website or landing pages. However, long URLs take up valuable space in short social posts. Social networks like LinkedIn and Twitter are starting to shorten URLs automatically, but other social networks don’t. Here are some tools you can use to shorten them:

  • Bitly provides a link shortener as well as audience analysis tools.

  •, a link shortener, also offers analytics for Hootsuite users.

  • Buffer users can take advantage of the tool’s built in link shortener.

  • TinyURL is a free, simple link shortening tool.

employee doing social media marketing


Content marketers surveyed by Contently and Adweek cited video as one of the most effective forms of content marketing. Here are some tools to help you create and share video on social media:

  • Overvideo is an iOS app that lets you overlay text on videos, so you can be sure viewers see your call-to-action even if they don’t watch the videos in your social feed.

  • Nutshell, an iOS app, lets marketers add captions and graphics to videos, then share them on social networks.

  • Magisto offers iOS and Android apps that let users turn video clips into movies with themes and music.

  • YouTube Audio Library provides free background music for videos.

  • Distill offers free, HD video clips that can be used for background footage.

Woman filming video on phone


These are just a few of the tools marketers can use to make social media management easier. What tools are you using? Share your favorites in the Comments section or on twitter @webdam.

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