Blog | August 12, 2016

Moments That Reveal It’s Time for DAM

by Lola Catero in Marketing Operations

Martech has exploded over the past five years. The options available to marketers seem endless. But marketers aren’t the only ones with choices. Whether it’s all the Salesforce integration options or the slick new recruiting tools available to HR departments, there’s a new technology solution (or two, or 20) to solve every workplace challenge.

It’s great to have options. Now departments are able to invest in unique solutions that solve their unique challenges. But sometimes these challenges are misdiagnosed and waved off as departmental or, even worse, “just the way things are.” The reality is these challenges affect the entire company.

Integrating a digital asset management (DAM) solution into your creative workflow can be incredibly valuable for your marketing and creative team to synchronize and streamline efforts from one central source.

But the positive ripple effect of DAM can run as deep and wide as the Mississippi. It can fix inherent communication kinks across teams – in fact, it’s purpose-built to streamline workflows within and beyond the marketing organization.

If you can relate to any of these moments, there’s a good chance that it’s time for a DAM, and your department isn’t the only one that would benefit.

You’re a marketer that considers manually updating creative across different sites for a campaign launch just a part of the process. But is it? Weaving into Dropbox and out of WordPress, back through Box and into Hootsuite – that’s an awful lot of moving pieces. You might be quick at it by now. Some might even call it a rare art form. But the reality is performing the same search, select, upload and repeat ritual for each and every channel is time and talent wasted.

The benefit of doing it that way is that you know the right creative is posted in the right channel and the campaign is consistent across all publicly facing channels. But it eats into the time ideally allocated for strategy and creation.

Why the clock ticks to DAM: DAMs with open APIs like Webdam allow you to integrate with the tools your team relies on. Imagine easily finding campaign assets without ever leaving WordPress or Hootsuite and scheduling the distribution of assets with just a few clicks. This streamlined workflow ensures consistent messaging and distribution like before, but saves your time and talent.

Bonus: Ever look back at the images and assets that performed best across social and realize it’d be smart to revive that campaign creative? Maybe update it and distribute it across new channels? Storing it centrally in a DAM makes it easy to search and find the original source files so you and the creative team can extend the life of rockstar creative.

You’re a designer. Your headphones are soundtracking the creation of pure magic but then WHAM – you’re emailed, Slacked or – worse – poked by Fred asking you to send over your company logo ASAP.

Why Fred, why? The logo is where it always is. Your design queue is growing and growing. Can’t you just get uninterrupted time to zone out, hone in and unleash your creative genius within?

Conversely, let’s say you’re Fred. You just signed a key partnership deal. You’re stoked. The new partner is going to announce the partnership at their user conference tomorrow and they need your logo ASAP to get it into their slide deck. You don’t have time to search for the logo, and you can’t risk sending them the wrong version.

Why it might be DAM O’Clock: A DAM platform acts as one central source of truth for all things brand. You could set up permission settings so this new partner (and their designers) could access to all the necessary logo files, formats, guidelines and assets they need, quickly and easily. They can download the logo in any file type they want – PNG for the presentation or EPS for printing signage. A DAM doesn’t just declutter everyone’s inbox, it allows new partners to promote relationships sooner, designers to work without interruptions and Fred to focus on developing new partnerships.

You’re part of the legal department or corporate counsel and you are at a complete loss on how to manage stock image expiration dates. You’ve sent out multiple emails and reminders to the marketing and creative team to be mindful of usage rights and expiration dates, but you just don’t have a clear idea of what assets and images have been purchased, where they are stored, where they’ve been used and when they expire.

Why it’s DAM time: When a stock image is purchased and uploaded to Webdam, any information about expiration dates are all automatically stored within the metadata. This means that once an image expires, it’s no longer active for download from Webdam. In addition, default alerting notifies users when an image is about to expire. From there, they can renew the license or replace the image.

Bonus: Some organizations want to the ability to count downloads for an image because they are only licensed to use a specific number of prints. Notifications within Webdam allow users to ‘watch’ how many times an asset has been downloaded and can be made inactive when it reaches its’ print limit.


The stories go on, and they extend well beyond marketing, sales and legal. Have your own DAM success story to share? Let us know in the comments below. If you have a specific job title and you’re curious to learn how digital asset management can improve your workflow, send us a message.