Your brand is probably the most valuable asset your company owns, and your brand guidelines are the operating instructions for keeping that asset bright and shiny.
So why do so many companies publish their brand guidelines on old-school static PDFs that are hard to use, quickly outdated and do nothing to control how your brand is actually used? Probably because they’re not aware of how easy it is to go an alternate route.
The best route being DAM (digital asset management system), where you maintain control over the visual assets that represent your brand even after releasing them into the wild. When all of your assets are uploaded, revised and approved in one easy-to-search place, you save time and gain brand consistency. Even better – when those assets link out to various web placements, updating in Webdam automatically updates the asset everywhere it’s posted.
Webdam Brand Connect digs even deeper into brand guidelines-specific usage, providing a space within your DAM to build and publish your brand guidelines. It’s centered around simplicity: you customize and publish your brand guidelines on the web without any kind of coding or design knowledge. Now you can update instantly – no queue, no waiting until there are “enough” changes to justify a designer’s time and no costly rollout plans.
Check out the stunning examples of Brand Connect in use below.
And if you’re a Webdam customer that would like some help getting your brand guidelines set up in Brand Connect, we can help you out with that, too.