Blog | October 28, 2015

In Costume and On Brand

by Alisha Wilson in Brand Management

Halloween is right around the corner, and your brand wants to dress up. You don’t want to be a fuddy-duddy, but how do you pull that off in an on-brand way?

First off: good instincts! Everything from office decorations to marketing materials should be on brand – even for Halloween. You have to keep your brand lean, mean and on point at all times to keep employees on message and customers engaged.

But that does not – repeat, NOT – mean you can’t have fun.

Start by taking cues from your brand guidelines. What is your brand’s tone and voice, and how can you infuse that into your holiday activities?

At Webdam, we’re fun and friendly – when it comes to answering that age-old question of “Trick or treat?” we take trick. So we’re interjecting a bit of humor into our Halloween celebration and using our brand colors, typefaces and photography style in both design and decor.


We have tons of designers using our products, so our designs need to be on trend. We created these fun images to use throughout our social media channels (with some help from Shutterstock) and at our halloween party.

The end result? When customers look at our Halloween-themed communications, they know it’s authentic Webdam.

As for our office decorations, we’re going with a Halloween-themed slideshow on our entryway TV, huge cutout spiders and zombies and fake spiderwebs everywhere, including our arcade game cabinet and life-sized Garth Brooks cutout.


Enough about us; let’s get to you. Think about your target market. Are we talking moms and children? Then make sure your images have kids in them. Targeting tech companies? Put some costumes of popular sci-fi films and stories in your communications.

As for your office, there’s no need to overhaul the whole space. Just take advantage of the features you have and don’t go overly gory. (Unless you work at a fake-blood factory.) You may also want to consider having a Halloween party with company-inspired costumes, treats and games. It can be as simple as “guess how many candy corns are in the jar” or as subjective as a jack-o-lantern carving contest.


We aren’t the only ones excited for Halloween. Our parent company Shutterstock is also thinking about how to select branded images for trick-or-treating.