There’s simply no pinning down the creative type. Brilliant, ornery, thoughtful, delightful: some possess all of these qualities at once, while others don’t possess any.
So how does one tame the creative beast? Better yet, how does one get them to consistently produce fantastic work?
Oh, were you expecting an answer from us? We were waiting for you to answer.
Luckily, we did track down dozens of well-renowned art directors, creative officers and brand managers and asked them the same question. And, just like the creatives they manage, their answers ranged from brilliant to thoughtful to delightful.