Blog | January 15, 2015

How to Find Inspiration and Write Better Stories

by Emilie Doolittle in Content Marketing

Here are five ways to find inspiration, overcome writer’s block, and create better stories.

Read Great Writers

Read The Onion, LinkedIn’s Pulse, your favorite dating advice columnist, whatever witty, thoughtful publication triggers your writing brain and helps you get into storytelling mode.


Oftentimes the more you read and research a topic, the stronger your story will be. Even if you are not the authority on a topic, include quotes and statistics to make your story more informative and trustworthy.

Just Start Writing

When deadlines are looming, you may not have the luxury of following any of these suggestions. If that’s the case, put your fingers to the keyboard and start writing all of your thoughts down. Edit later. Use free-form writing to get your creative ideas flowing and find your voice.

Look at Images

Sometimes viewing a different format can jump-start creativity too. Explore storytelling in all forms — videos, images, slides, infographics — and pull a designer in to brainstorm new ways to engage your audience.

If you decide to do something with images, it helps to take an inventory of the images your company already owns. Use your company’s image asset management solution to find images that could make your story more exciting. For example, if you have to write about a boring topic, browse pictures of people making funny expressions. Then create a character and a storyline around the image. This brings in a relatable, human element to make the story more interesting.

Work Harder

Great stories always involve hard work. So embrace the struggle, reread every word, and get your toughest critic to edit your stories and give you feedback — they’ll become your best friend.

I hope you find these tips helpful. Please feel free to provide feedback, and let me know which tips worked for you.