Blog | August 14, 2015

How to Be a Badass Brand Manager

by Emilie Doolittle in Brand Management

The brand evangelist.

The gatekeeper.

The chief brand officer.

The one who carries a glass of whiskey in one hand, and a sketch pad in the other.

We’re not talking about a typical brand manager. We’re talking about a badass brand manager.

Learn what it means to be a badass brand manager in the following slides. From dealing with a growing number of digital touchpoints to making a brand stand out against the competition, get relevant tips and statistics on brand management.

Underneath the slides we’ve included a list of all statistics, which you can easily “click to tweet” to give credit to the original source.

Digital touchpoints are increasing by 20% each year (tweet this stat) – McKinsey Quarterly

Celebrity endorsements increase sales up to 20% (tweet this stat) – Adage

34% of people “broke up” with a brand because they received irrelevant marketing messages (tweet this stat) – Kiss Metrics

Brand managers chose joyous images 5 times more than sad images (tweet this stat) – Shutterstock

51% of customers want to talk about brands on social media (tweet this stat) – Netbase