After attending the HOW Design Live Conference in Boston this month, we would like to provide a quick recap and share our experience. As many know, HOW Design Live is the world’s largest gathering of creative and design professionals. Mingling amongst so many talented individuals, sharing stories and showcasing our digital asset management technology resulted in a DAM great time for all. During the conference, we also hosted two packed sessions and danced up a storm in our booth on the expo floor.
Due to fire regulations and reaching above and beyond capacity at our talks, hundreds of event attendees had to be turned away at the door to our sessions. But we have great news! We just received video recordings of the talks — available below for those who missed out or wish to experience it again or share!
Talented marketers and creatives packed the house to hear entertaining stories and learn valuable lessons from WebDAM’s very own VP of Marketing, Ron Selvey, paired with awesome brands such as Alaska Airlines, Kawasaki and Elmer’s Products — all WebDAM customers. Many thanks to everyone who attended our sessions, especially those who asked really great, thought-provoking questions.
We’d like to give a special shout out to our remarkable speakers and panelists! Thank you all for sharing your insights and great stories during the presentation and panel. We’ve received a ton of great feedback from all the attendees who stopped by the WebDAM booth afterwards.
See Recorded Sessions from HOW Design Live 2014:
For the best viewing experience, we suggest watching the sessions in full-screen HD mode.
“How to Design & Manage a Sticky Brand”
By Ron Selvey, Vice President of Marketing at WebDAM
By Bridget Dinneen, Communication Specialist at Elmer’s Products Inc.
Learn best practices for designing and creating a sticky brand, not a brand that’s stuck. Hear from the brand that has been encouraging creativity for all ages and learn how to overcome creative and marketing challenges that put us in a sticky situations. Elmer’s Products Inc. also shares their brand management strategies, complete with how they continue to innovate and develop new cutting-edge products.
“Panel of Big Brands: Empowering Creative Efficiency”
By Shelley Williams, Director of Brand Expression, Alaska Airlines
By Kevin Heiner, IT Business Relationship Manager, Kawasaki
By Bridget Dinneen, Communication Specialist, Elmer’s Products Inc.
By Ron Selvey, Vice President of Marketing, WebDAM
Moderated By Rawson Daniel, Director of Corporate Development, Shutterstock
Learn how notable brands like Alaska Airlines, Kawasaki, Elmer’s Products and WebDAM tackle the ups and downs of marketing and creative workflows. Global creative and marketing executives discuss their strategies for building winning creative teams, deploying brand management initiatives and how to effectively manage vast amounts of creative files. They also share entertaining stories and opinions on achieving marketing and creative success.
One of the biggest takeaways from HOW Live…Be DAM Creative!
See the latest innovations to help marketing and creative teams manage, share, collaborate and distribute their creative files. If you missed out on a live WebDAM demo at the conference, don’t worry! Check-out a demo of WebDAM today.