Blog | February 11, 2015

Fifty Shades of Branding

by Melissa Kelly in Brand Management

From building an authoritative brand to dominating the market, what does it take to manage your brand in today’s modern world? In this safe-for-work eBook, you’ll discover best practices around brand management and telling statistics to create and sustain a successful brand.

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Statistics from the eBook:

People will talk about your brand already. There are 2.1 million negative social mentions about brands in the U.S. alone, every single day (tweet this stat). – Venture Beat Report

65% of audiences are visual learners (tweet this stat) – Mind Tools

73% of customers stick with a brand because of friendly customer service (tweet this stat). – Harris Interactive customer experience survey

Color increases brand recognition by up to 80% (tweet this stat). – University of Loyola, Maryland study

For the past 50 years Helvetica has dominated design (tweet this stat). – The Guardian

45% of a brand’s image can be attributed to what it says and how it says it (tweet this stat). – Landor Associates

When designing, white space increases the perception of information by 20% (tweet this stat). – Human Factors

54% of people don’t trust brands (tweet this stat). – Havas Media

Want to learn more about how top companies love their brand? Join us for a complimentary virtual event on March 5 at 10 a.m. PST.


82% of marketers create and deliver brand assets at every point of customer interaction (tweet this stat). – IBM Marketing Survey

Press releases that include a brand’s photos and videos increase online views by 77% (tweet this stat). – MDG Infographic

Top brands outperform the stock market by 120% (tweet this stat). – Havas Media

49% of brands do not have a documented content strategy (tweet this stat). Do not be one of them. – Content Marketing Institute

Only 84% of the world’s top 25 brands provide brand guidelines on their website (tweet this stat). – Webdam Independent Study

74% of online consumers expect a brand’s web content to be personalized to their interests (tweet this stat). – Janrain & Harris Interactive

In 2014, the use of video content for brand marketing increased from 8% to 58% (tweet this stat). – Demand Gen Report’s 2014 Content Preferences Survey

Your audience could care less if 73% of the world’s brands disappeared tomorrow (tweet this stat). – Havas Media

It costs six times more to attract a new customer than it does to keep an old one (tweet this stat). – Understanding Customers by Ruby Newell-Legner

92% of consumers trust brand advocates (tweet this stat). – Nielsen, Global Trust in Advertising Report

75% of consumers cite brand awareness as a major influencer in making their buying decision (tweet this stat). –

Consistent brands are worth 20% more than those that aren’t consistent (tweet this stat). – Techipedia, Lucy Hunt

Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets (tweet this stat). – Buffer

In 2014, the amount of video from people and brands in Facebook’s news feed increased 3.6X year-over-year (tweet this stat). – Hubspot

Interesting content is one of the top reasons customers follow brands on social media (tweet this). – Content+