From building an authoritative brand to dominating the market, what does it take to manage your brand in today’s modern world? In this safe-for-work eBook, you’ll discover best practices around brand management and telling statistics to create and sustain a successful brand.
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Statistics from the eBook:
People will talk about your brand already. There are 2.1 million negative social mentions about brands in the U.S. alone, every single day (tweet this stat). – Venture Beat Report
65% of audiences are visual learners (tweet this stat) – Mind Tools
73% of customers stick with a brand because of friendly customer service (tweet this stat). – Harris Interactive customer experience survey
Color increases brand recognition by up to 80% (tweet this stat). – University of Loyola, Maryland study
For the past 50 years Helvetica has dominated design (tweet this stat). – The Guardian
45% of a brand’s image can be attributed to what it says and how it says it (tweet this stat). – Landor Associates
When designing, white space increases the perception of information by 20% (tweet this stat). – Human Factors
54% of people don’t trust brands (tweet this stat). – Havas Media
Want to learn more about how top companies love their brand? Join us for a complimentary virtual event on March 5 at 10 a.m. PST.
82% of marketers create and deliver brand assets at every point of customer interaction (tweet this stat). – IBM Marketing Survey
Press releases that include a brand’s photos and videos increase online views by 77% (tweet this stat). – MDG Infographic
Top brands outperform the stock market by 120% (tweet this stat). – Havas Media
49% of brands do not have a documented content strategy (tweet this stat). Do not be one of them. – Content Marketing Institute
Only 84% of the world’s top 25 brands provide brand guidelines on their website (tweet this stat). – Webdam Independent Study
74% of online consumers expect a brand’s web content to be personalized to their interests (tweet this stat). – Janrain & Harris Interactive
In 2014, the use of video content for brand marketing increased from 8% to 58% (tweet this stat). – Demand Gen Report’s 2014 Content Preferences Survey
Your audience could care less if 73% of the world’s brands disappeared tomorrow (tweet this stat). – Havas Media
It costs six times more to attract a new customer than it does to keep an old one (tweet this stat). – Understanding Customers by Ruby Newell-Legner
92% of consumers trust brand advocates (tweet this stat). – Nielsen, Global Trust in Advertising Report
75% of consumers cite brand awareness as a major influencer in making their buying decision (tweet this stat). – visual.ly
Consistent brands are worth 20% more than those that aren’t consistent (tweet this stat). – Techipedia, Lucy Hunt
Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets (tweet this stat). – Buffer
In 2014, the amount of video from people and brands in Facebook’s news feed increased 3.6X year-over-year (tweet this stat). – Hubspot
Interesting content is one of the top reasons customers follow brands on social media (tweet this). – Content+