Blog | October 17, 2017

Essential Elements: Four Technologies for Content Marketing

by Mike Waite in Digital Asset Management

Every single day creatives discover new territory to explore in the world of content marketing. It’s easy to get lost because there are now thousands of marketing technologies spread across dozens of categories to support all kinds of specific use cases. But what’s essential?

Just like when you go camping, you have to be careful about what you bring along. If you pack too heavy, you’ll be weighed down and slow. If you try to go minimalist and don’t have the right equipment, you can find yourself in some uncomfortable situations.

Fortunately, there are just four essential applications for digital programs. This small collection of capabilities allows teams to support the complete marketing cycle. Most are familiar with three of them: CRM, MAP and CMS. DAM, is quickly becoming the uniting technology that makes them all work even better.

These core technologies have emerged to support the use of content to create engaging customer experiences across a forest of customer touch points. By moving DAM to the center of your campsite, you can make content accessible to marketing and creative teams, and connect it to critical systems where it’s best put to use.

In the infographic below you’ll find the data and advice you need to pack only what’s essential for your journey. Once you’ve got your gear sorted, all you have to do is concentrate on the adventure and do some great work.

The four essential technologies for content marketing


Share stats and facts on social

The human attention span has decreased from 12 seconds in 2000 down to 8 seconds. (TWEET THIS STAT) eMarketer

88% of B2B and 76% of B2C marketers are already using content in their programs. (TWEET THIS STAT) Webdam

76% of marketers plan to increase the amount of content they produce. (TWEET THIS STATContent Marketing Institute

91% of businesses with over 11 employees have a CRM. Only 35% have a DAM. (TWEET THIS STATSuper Office

@nickjb says: DAM is moving to the center between upstream creative and downstream delivery. (TWEET THIS QUOTECMS Wire