Blog | June 22, 2016

More Engagement, Less Management

by Mike Waite in Creative Workflow, Digital Asset Management

The Marketer’s Guide to DAM

Raise the profile of a product or company. Make a connection that sticks with consumers.

A marketer’s job only sounds simple, but it’s the key to building a brand and making a sale.

What was already a demanding job has only been made more challenging by digital communication, ecommerce and social media. Although these powerful new tools have opened  many new opportunities and made marketing work vastly more quantifiable, they’ve also made it vastly more complex.

Mad men with big ideas have given way to data scientists, highly personalized content and message optimization driven by algorithms and automation. Marketers now sit at the helm of dozens of specialized technologies that, ideally, give a deeper understanding of and stronger connection to consumers.

But these technologies require a constant diet of new content and images. Whereas marketing content used to have a shelf life measured in months, today’s social and digital content expire in just minutes.

Marketers find themselves at the mercy of this insatiable content monster, and they’re working harder and harder to keep up.

This new marketing world is powerful and eye opening. But the technology along with the techniques and processes it requires must be mastered to be sustainable. Marketers must work smarter to speed up project cycles, streamline distribution of content and automate repetitive tasks.

Digital asset management (DAM) can help. It connects marketers and creative assets with their teams and touchpoints. It provides self-serve access from anywhere and clear metrics for understanding use.

Download our complimentary guide to learn how DAM helps marketers feed the content monster a healthy, sustainable diet: