Blog | April 14, 2011

Top 5 ways digital asset management in the cloud protects your ASSets

by Melissa Kelly in Digital Asset Management

If your digital asset management solution is not secured in the cloud, it’s susceptible to threats both online and in the real world. It’s essential to be proactive about security; after all, you earthquake-proof your home and stock water and emergency supplies in case of a disaster, right? Digital assets should be considered in a similar manner. Here are our top five ways DAM in the cloud protects your assets.

1.   Mankind vs. Mother Nature

Earthquakes. Tornados. Tsunamis. Those natural disasters and many others fill up too many of our headlines these days, yet they’re a reality we all have to live. Natural disasters have no sympathy for your digital files, and if they’re stored in a single place locally, just a few seconds could wipe out years of valuable information. With a cloud infrastructure like Webdam, data is housed on redundant servers geographically spaced apart. This protects your data against natural disasters, as damage at one data center won’t affect one across the country.

2.   Cloud security is a cut above the rest

Cloud-based services depend on availability and security for their revenue. While other businesses spend on inventory or delivery, cloud companies budget for a solid infrastructure and physical security. In short, a reliable and reputable cloud firm spends a significant amount of money implementing advanced safeguards to protect digital assets. Physically, facilities are guarded with access controls and closely monitored 24/7 surveillance, ensuring data is safe against unauthorized access.

3.   Reliability you can count on

Even if your data is stored on a set of local redundant servers, what’s protecting them from crashes and downtime if they’re all in the same facility? In the cloud, your assets utilize a reliable infrastructure created specifically for data transfer and security, all protected with the necessary redundancy to ensure availability even during server crashes and hardware downtime.

4.   Avoid expensive replacement costs

Let’s assume the worst-case scenario – all of your locally stored data is wiped out from both primary and redundant servers. It’s all gone, totally gone, and now you have to somehow replace it. What does it cost to re-purchase or re-generate business files? How about priceless photos and videos? And there’s a hidden cost – the time and effort put into recreating all the related metadata for organization. For any organization, this could easily run into the millions of dollars. Yet, in the cloud, your assets are redundantly stored without the risk of replacement.

5.   Copyright infringement costs

Digital asset management solutions aren’t just for files and keywords. All types of information can be stored alongside your assets, including: usage rights, source, and owner information.  These key details are critical in order to protect you against copyright infringement and lawsuits.
When your digital assets are critical to your business, protecting them should be your top priority. From floods to hackers, and fires to copyrights, DAM in the cloud protects your ASSets.