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Brand Managers: Stop Sweating the Small Stuff

Thomas Edison famously attributed genius to 1% inspiration and 99% perspiration, but that’s a terrible ratio. Who wants to spend 99% of their time sweating the small stuff and only a measly 1% actually being inspired enough to come up with the big ideas? Brand managers know this feeling well.... Read More

In Costume and On Brand

Halloween is right around the corner, and your brand wants to dress up. You don’t want to be a fuddy-duddy, but how do you pull that off in an on-brand way? First off: good instincts! Everything from office decorations to marketing materials should be on brand – even for Halloween.... Read More

National Childhood Cancer Awareness Month? Let’s Make It a Year.

This post isn’t about marketing or digital asset management. No lists, no how-tos, no tips.

Nope, instead let’s talk about National Childhood Cancer Awareness Month. It wraps up today. But, obviously, the fight goes on from October through August as well. And a couple of our customers, St.... Read More

8 Marketing Metrics That Matter to CMOs

You may spend your days obsessing over click-through rates or website visits, but those probably aren’t the metrics your CMO cares most about.

CMOs need to justify the value of marketing, so they’re looking for stats that show how marketing is helping attract and retain customers, sell products... Read More

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