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Showing posts from category Social Media

Social Care: A Little Effort Leads to Lots of Retention

Have you ever sent an angry tweet to a company because maybe your Internet wasn’t working or your flight was canceled and you had to sleep on the floor of a dirty airport while they vacuumed around your head all night and the worst Christmas songs played on repeat?... Read More

How to Select the Right Social Media Channels for Your Brand

As the smorgasbord of social media platforms continues to expand at a rapid rate, it’s becoming increasingly difficult to hone in on the most effective platforms for your business. 54% of B2B marketers reported that they generated leads from social media in 2014, so it is well worth your... Read More

The Smart Marketer’s Guide To Social Listening

Have you ever used social media to give a company feedback on your experience with their brand?

72% of Twitter users expect a response from brands they reach out to on Twitter. Even when people don’t expect a response, brands still need a way to keep a pulse... Read More

32 Must-Use Social Media Tools for the Modern Marketer

Social media can eat up lots of time, especially for marketers.

According to Social Media Examiner’s 2014 survey of marketers, 64% of marketers spend six or more hours a week using social media, but 85% of them said they didn’t know which tools were best for managing social... Read More

How to Hire and Manage a Social Media Manager

I’ve heard it before. “Oh, I’ll just hire a college kid to post stuff for me.” I have nothing against college kids. I’m sure they are very smart. I’m sure they know all the ins and outs of posting to Instagram, Twitter, and Snapchat. But there’s a huge difference between... Read More

How to Use Influencers in Your Social Media Strategy

Remember those days when people used to brag about their Klout Score on Twitter? Or post profile pictures of themselves talking in front of a large audience?

You watched them put on the “me show,” and either A, refrained from posting a snarky comment (like, hey all of... Read More

What Authenticity Means for Your Brand on Social Media

Just be yourself.

The standard advice about authenticity makes it seem simple. But when it comes to social media, establishing authenticity can be surprisingly tricky for brands.

How much should you reveal about your brand online? Should your brand try to adopt a clever or funny persona... Read More

How to Get Started with Tumblr, The Fastest Growing Social Media Site

Just last year, we saw Tumblr become the fastest growing social media website, with over 300 million unique visitors per month. While Facebook, Twitter and other social media sites have more users, Tumblr provides the opportunity for brands to establish themselves in a less competitive market—only 31 of the world’s top... Read More

The Definitive Guide to LinkedIn Pulse

LinkedIn Pulse offers much more than another way to interact with your followers. Play your cards right and your long-form post could be featured at the top of just about everyone’s newsfeed, which means increased exposure for your business. Plus, you could qualify as an influencer on LinkedIn, where... Read More

WebDAM Debuts Social Publishing Scheduler

The importance of social media as an effective marketing channel is undeniable. Companies are investing more resources into social marketing, with budgets projected to double in the next five years. Social networks are an important way for organizations to increase brand exposure, drive web traffic and gain valuable insights into... Read More

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