People have short attention spans these days: studies show we spend 10 to 15 seconds on a website before bouncing to another one.
What can marketers do to keep their audience’s attention?
Get personal. Make it about them.
Most online consumers expect a brand’s web content... Read More
It can be clever or creative, but if it doesn’t make customers take action, it’s not effective.
We’re talking about your Call to Action. CTAs are the small but important steps you ask your customers to take: click on a link to find more information, enter an email... Read More
Data analysis. Social media. Mobile.
Have you mastered the skills you need for the future of marketing?
As marketing becomes more technology and data-driven, modern marketers need to adopt a new set of skills to thrive. CMOs are looking for marketers who can run marketing automation platforms,... Read More
There’s simply no pinning down the creative type. Brilliant, ornery, thoughtful, delightful: some possess all of these qualities at once, while others don’t possess any.
So how does one tame the creative beast? Better yet, how does one get them to consistently produce fantastic work?
Know any marketers who constantly complain – or brag – about how busy they are? Or the ones who are “too busy” to break for lunch or go to happy hour?
Maybe they’re crazy busy. Or maybe they’re just lazy…
Marketers are genuinely busy, but often, being... Read More
Social media can eat up lots of time, especially for marketers.
According to Social Media Examiner’s 2014 survey of marketers, 64% of marketers spend six or more hours a week using social media, but 85% of them said they didn’t know which tools were best for managing social... Read More
In the era of big data, marketing can feel a little less creative.
Data is driving more marketing decisions, from when to tweet to which headline is best. Even some of the most creative aspects of marketing, such as website design and blog headlines, are becoming automated.