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Showing posts from category Marketing Tips & Tricks

Creative Workflow Apps Designers Can’t Live Without

The design industry has changed rapidly over the past few decades: where ideas once began on whiteboards and notebooks, now designers use a myriad of digital platforms to do their work. With so many tools at our fingertips, it can often be hard to filter through the different options. We... Read More

5 Ways to Amp Up Your Personalization Strategy

People have short attention spans these days: studies show we spend 10 to 15 seconds on a website before bouncing to another one.

What can marketers do to keep their audience’s attention?

Get personal. Make it about them.

Most online consumers expect a brand’s web content... Read More

The Ultimate Guide to Green Marketing Swag

Think about the last time you went to a conference – what did you end up doing with all the swag you brought home? We all know live events offer a great opportunity to network, learn about innovations in your industry and, of course, pick up loads of branded freebies.... Read More

How to Craft Clickable CTAs

It can be clever or creative, but if it doesn’t make customers take action, it’s not effective.

We’re talking about your Call to Action. CTAs are the small but important steps you ask your customers to take: click on a link to find more information, enter an email... Read More

8 Ways to Build Marketing Skills Without an MBA

Data analysis. Social media. Mobile.

Have you mastered the skills you need for the future of marketing?

As marketing becomes more technology and data-driven, modern marketers need to adopt a new set of skills to thrive. CMOs are looking for marketers who can run marketing automation platforms,... Read More

Experts reveal: Managing Creatives, NOT an Impossible Task

There’s simply no pinning down the creative type. Brilliant, ornery, thoughtful, delightful: some possess all of these qualities at once, while others don’t possess any.

So how does one tame the creative beast? Better yet, how does one get them to consistently produce fantastic work?

Read More

Is Busy the New Lazy? 5 Ways Marketers Can Work More Efficiently

Know any marketers who constantly complain – or brag – about how busy they are? Or the ones who are “too busy” to break for lunch or go to happy hour?

Maybe they’re crazy busy. Or maybe they’re just lazy…

Marketers are genuinely busy, but often, being... Read More

32 Must-Use Social Media Tools for the Modern Marketer

Social media can eat up lots of time, especially for marketers.

According to Social Media Examiner’s 2014 survey of marketers, 64% of marketers spend six or more hours a week using social media, but 85% of them said they didn’t know which tools were best for managing social... Read More

7 Ways to Stay Creative in a Data-Driven World

In the era of big data, marketing can feel a little less creative.

Data is driving more marketing decisions, from when to tweet to which headline is best. Even some of the most creative aspects of marketing, such as website design and blog headlines, are becoming automated. Read More

INFOGRAPHIC – Which is the most effective digital channel to reach your customers?

As a marketer, you have so many digital channels to promote your message on. You have the tried and true email, the bonding power of social media, the traditional SMS channel, and more. With a limited marketing budget, it can be tricky to determine the best strategy to deliver your... Read More

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