Just consider that every minute of every day*: • Facebook users... Read More
You spent countless hours creating that one piece of content that you think will go viral. Then the opposite happens: A few clicks from co-workers, a “like” from your grandma, and then…
No matter how brilliant your content is, it’s only as effective as... Read More
Whether your content team is 10 people, 20 people, or just one, creating a clear, comprehensive calendar to track the editorial process will make life a lot easier. The editorial process involves many moving parts and tracking it in one place is the only way to hit your deadlines... Read More
This is a guest-contributed post by Amanda Weatherhead, distribution manager at Contently.
With all the hype surrounding social media and native advertising, it’s easy to forget one of the more effective methods of content distribution available: paid content syndication.
Made popular by content discovery platforms like... Read More
Sustainable. Long lasting. Evergreen content is the type of content that is valuable long after the date it was published. This content essentially has no expiration date.
In metaphorical terms, it’s your good old kanteen, not your thin plastic water bottle. It’s your staple pair of jeans, not your... Read More
Almost two-thirds of content marketers target buyer personas when creating content. In addition, 69% of marketers use an editorial calendar when creating and curating their content.
Both trends indicate a maturation in content marketing as marketers scale their content marketing practices. However, the best content marketers out there take... Read More
In the era of big data, marketing can feel a little less creative.
Data is driving more marketing decisions, from when to tweet to which headline is best. Even some of the most creative aspects of marketing, such as website design and blog headlines, are becoming automated.