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Showing posts from category Brand Management

Lessons from Shutterstock: Words That Surface the Boldest Images for Your Marketing Content

For marketers, there’s nothing like feeling pumped about a compelling campaign idea … only to see it completely lose its mojo during design. It’s frustrating to see original content paired with generic visuals that don’t serve the big idea and distinguish it as your brand. And for designers, it... Read More

More Creative, Less Process

The Creative Director’s Guide to DAM Beautiful design requires time and clear head space. But the avalanche of creative demands in our modern digital world means creatives struggle to find uninterrupted time to zone out and hone in. This isn’t a temporary issue, either – the spotlight on design... Read More

Keeping the House (of Blues) Party Rolling

House of Blues is a business obsessed with the blues. Its entire operation is built around celebrating the contributions this purely American art form has made to entertainment, cuisine, culture and the arts. But even in the best of circumstances, rock and roll is a chaotic business. Overseeing marketing... Read More

Keep Your Brand Hot Like Tabasco

One sign of a confident brand: using technology to make your brand story, guidelines and creative assets available to all. Two of our customers, legendary hot-sauce producer Tabasco and the only federally funded National Renewable Energy Laboratory (NREL) in the U.S., use our digital brand-management hub, Brand Connect, to... Read More

Achieving the Brand Dream

When your brand’s synonymous with kick, you can’t settle for bland brand guidelines. That’s why Tabasco made the switch from static and difficult-to-update PDF brand guidelines to an immersive brand portal built in Brand Connect. Now the company has an easy-to-use brand platform that not only showcases multi-faceted brand... Read More

Don’t Believe the Hype: It’s Good to Have Options

Choices are generally a good thing. Window or aisle, coffee or tea, cash or credit. Whether it serves a necessity or just a mood, having options is important. That’s why it’s surprising that many DAM vendors are taking an important choice away – removing classic folder structure, forcing everyone to use... Read More

More High-Fives. Fewer Hand Slaps.

What does the digital era mean for brands? It means more to do – lots more – and higher stakes. That’s why we created Brand Connect, a uniquely digital brand-management hub built to give your brand a leg up in the digital era. Today we’re excited to announce that Brand... Read More

Brand Management in the Digital Era

Here’s the toughest thing about being in charge of your company’s brand: you don’t actually have control of it. Brand is whatever comes into people’s minds when they think of your organization. It’s based on every experience and interaction with your brand – those you control and those you don’t.... Read More

Creative Trends 2016

Creative teams turn to Shutterstock four times every second for images that keep their brand fresh and relatable. With information gathered from these millions of searches and downloads, Shutterstock’s Creative Trends infographic shows what’s on the rise around the world. From global trends to local developments, it’s an in-depth... Read More

Mastering Brand Velocity

A recent study found that the average attention span is down to just eight seconds. It’s surprising we can manage to tie our shoes in that amount of time. Apparently even goldfish have greater power of concentration – they can stay focused for nine seconds It’s easy to see why human... Read More

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