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THE WEBDAM BLOG

Showing posts from category Digital Marketing

Halloween Edition: 4 Scary Brand Fails on Twitter

Being a brand on Twitter can feel a lot like being in a classic slasher movie. (It’s Halloween, just go with it!) Things start on a high note. Your tweets are compelling, show character and draw people into your feed. But, before long, someone on your social media team wanders... Read More

How to Have a Top-Notch Campaign Like Elmer’s

It’s a back-to-school or holiday promotion. It’s a release of a new flavor, new color or new package. It’s only available in the U.S. and Europe, or only in certain parts of the U.S. Whatever “it” is, it will require swift distribution of brand materials. Lots of them: product... Read More

The 7 Best Marketing and Brand Books

A few years ago we wrote a post about the top books for marketers. It was a really popular post, and it still gets a lot of pickup. And while those books are still good reads, an awful lot has changed since then. Marketers have done such a terrific... Read More

More Engagement, Less Management

The Marketer’s Guide to DAM Raise the profile of a product or company. Make a connection that sticks with consumers. A marketer’s job only sounds simple, but it’s the key to building a brand and making a sale. What was already a demanding job has only been made more challenging... Read More

Lessons from Shutterstock: Words That Surface the Boldest Images for Your Marketing Content

For marketers, there’s nothing like feeling pumped about a compelling campaign idea … only to see it completely lose its mojo during design. It’s frustrating to see original content paired with generic visuals that don’t serve the big idea and distinguish it as your brand. And for designers, it... Read More

More Creative, Less Process

The Creative Director’s Guide to DAM Beautiful design requires time and clear head space. But the avalanche of creative demands in our modern digital world means creatives struggle to find uninterrupted time to zone out and hone in. This isn’t a temporary issue, either – the spotlight on design... Read More

Keeping the House (of Blues) Party Rolling

House of Blues is a business obsessed with the blues. Its entire operation is built around celebrating the contributions this purely American art form has made to entertainment, cuisine, culture and the arts. But even in the best of circumstances, rock and roll is a chaotic business. Overseeing marketing... Read More

Keep Your Brand Hot Like Tabasco

One sign of a confident brand: using technology to make your brand story, guidelines and creative assets available to all. Two of our customers, legendary hot-sauce producer Tabasco and the only federally funded National Renewable Energy Laboratory (NREL) in the U.S., use our digital brand-management hub, Brand Connect, to... Read More

Achieving the Brand Dream

When your brand’s synonymous with kick, you can’t settle for bland brand guidelines. That’s why Tabasco made the switch from static and difficult-to-update PDF brand guidelines to an immersive brand portal built in Brand Connect. Now the company has an easy-to-use brand platform that not only showcases multi-faceted brand... Read More

Don’t Believe the Hype: It’s Good to Have Options

Choices are generally a good thing. Window or aisle, coffee or tea, cash or credit. Whether it serves a necessity or just a mood, having options is important. That’s why it’s surprising that many DAM vendors are taking an important choice away – removing classic folder structure, forcing everyone to use... Read More

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