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THE WEBDAM BLOG

Showing posts from category Digital Asset Management

All-in-One Marketing Solutions: Hope or Hype?

It’s the classic software showdown: all-in-one platform vs. best-of-breed solutions. In this corner, one solution promises to do it all with a single vendor and pre-built integration. In the other, a collection of technologies from multiple vendors provides deeper functionality. Marketing and IT leaders are facing this dilemma more and... Read More

Believe in Mermaids

You don’t go to Starbucks because you like the mermaid logo. At least not consciously. You go because of the experience you expect while you’re there and the latte you’ll walk out with. However, you could identify that mermaid from a block away. And you probably think about how... Read More

Boxes are for Storage, not Brands

When you think about all of the things you’d like to do with your brand, “storing it” probably isn’t one of them. Hence, it doesn’t make sense to try to use cloud storage platforms like Box, Dropbox or SharePoint as the engine that accelerates your brand. For basic file... Read More

How Amazon Could’ve Avoided the Premature Publish

Thirty minutes before Apple kicked off their flagship hardware event, Amazon published a product page for the next generation iPhone 7 that confirmed rumors about offering bluetooth-only headphone options, a dual camera and smaller screen. The damage was done. Amazon unintentionally stole some serious thunder. From Apple. Now it’s midday... Read More

5 Steps to Take Before You Send Your Brand Abroad

One click: That’s all it takes for content to be seen by anyone, anywhere in the world. For some brands, this is a huge boost to their international marketing strategy; for others, it sends them scrambling to create one. Those with no plan are caught off guard and can lose... Read More

Brands Without Borders [New Feature]

Thanks to a little invention called the Internet, companies of all sizes have access to a customer base that spans the globe. While it’s great to have access to such a wide pool of prospects, managing a brand across multiple borders can be a challenge. We’re clearing the way for... Read More

[Infographic] Is MarTech Hurting More Than Helping?

Marketing technology is solving lots of problems. We’re publishing more targeted content to more targeted audiences. We’re getting a better understanding of our customers and the impact of our programs. We’re working as a cohesive unit with partners and colleagues. MarTech is solving so many problems that the number of... Read More

Brand Managers: Stop Sweating the Small Stuff

Thomas Edison famously attributed genius to 1% inspiration and 99% perspiration, but that’s a terrible ratio. Who wants to spend 99% of their time sweating the small stuff and only a measly 1% actually being inspired enough to come up with the big ideas? Brand managers know this feeling well.... Read More

BFFLs: WebDAM and Dropbox

People love their cloud solutions. And what’s not to like – access to all your stuff, all the time, from anywhere. Those great benefits don’t always translate so well to business, though. When you have employees saving a bunch of files on personal cloud storage sites (as well as hard... Read More

Picking Your PDFs (and Other Assets) Fresh from the Tree

Working with marketing collateral is like working with fresh produce: assets can spoil quickly. New PDFs are the crisp, shiny apples in your asset bin, providing marketing and sales with material that gives a good impression of your brand. But as campaigns and customer needs change and the asset... Read More

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