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THE WEBDAM BLOG

Showing posts from category Creative Workflow

Crop It Like It’s Hot

Images are rarely ready for publishing in their original state. The aspect ratio is off, the subject is too centered, the drama needs focus. Time to download, edit in Photoshop, save a new version to your hard drive and upload back to your DAM, right? Nope. Now you can crop... Read More

Beauty Is in the AI of the Creative Director

The day when beauty is no longer in the eye of the beholder, but in the eye of the algorithm, is upon us – the day when data drives artistic choices based on objective measures of click-through rates and conversions. Over the last decade, marketing has become an increasingly... Read More

How to Avoid #NationalCoffeeDay Campaign Jitters

Drip it, press it, cold-brew it: coffee is the preferred means of combating the yawns all over the world. And, just in case you’re behind on your trending topics, 20+ countries are celebrating #NationalCoffeeDay today. (Another 10 countries recognize coffee on a different day.) Naturally, many coffee brands are gearing... Read More

Meet the Odd Couple: Creative + Operations

“Creative operations is all about operationalizing creative production, which sounds like an oxymoron. It’s that Don Draper plus Henry Ford combination.” That’s the odd couple Krissie Harrigan described when we asked her to share her thoughts on what creative operations is, who’s doing it and why. Krissie is the... Read More

Sports Photography: A Sprint to Publish

Muhammad Ali standing over a floored Sonny Liston. Dwight Clark bringing in a touchdown pass by the fingertips. Michael Jordan soaring from the free-throw line. Capturing iconic sports moments requires intuition, skill and, yes, a little luck. Giving those images the attention they need to reach such lofty status?... Read More

Canada Going for Brand Gold at the 2016 Olympics

Three-hundred fourteen athletes competing against 205 countries in 37 sports. Canada will be well represented in the 2016 Olympic games in Rio de Janeiro – and they plan on bringing home a lot of medals for their efforts. No matter what happens on Brazil’s fields, gyms and tracks, the Canadian... Read More

Click, post, done: WebDAM plug-in for Hootsuite

Content with relevant images gets 94% more views. Social media posts accompanied by an image are 10 times more likely to receive engagement. People retain 65% of what they hear when it’s paired with a relevant image compared to just 10% without the image. Want your content to get attention,... Read More

PSA for Adobe Creative Cloud Users: Streamline Your Design Toolkit

It’s 3 PM. Design is due EOD. All you want to do is put on your headphones, open up InDesign, get in the zone and deliver your best work. But, instead of focusing on the work, you’re focusing on manipulating windows. Open a new window to search for approved assets.... Read More

The Ultimate Shortcut for CMS, WordPress and Drupal

Reach your destination faster. Get things done more simply. That’s what shortcuts do, and that’s why shortcuts rule. WebDAM Asset Chooser is the ultimate CMS shortcut, allowing you to browse, select and insert images from your WebDAM library without ever leaving your CMS interface. No new tabs. No waiting for... Read More

Don’t Believe the Hype: It’s Good to Have Options

Choices are generally a good thing. Window or aisle, coffee or tea, cash or credit. Whether it serves a necessity or just a mood, having options is important. That’s why it’s surprising that many DAM vendors are taking an important choice away – removing classic folder structure, forcing everyone to use... Read More

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