Within the last decade, we’ve seen a shift in the way humans think. Verbal intelligence scores are dropping, while visual and nonverbal intelligence scores are rising—as shown by the data below.
The internet and technology has made us more adept at power-browsing and distinguishing among competing visual cues.
But, our attention spans are waning.
We skim and scan, and get distracted more easily. In fact, more than 80% of college-educated people spend their time browsing, instead of making time for in-depth reading.
How can brands adapt to the way humans are evolving?
The following infographic provides a wealth of visual data, explaining how humans are changing, and what marketers can do to keep pace. From accounting for more digital touchpoints to embracing a world of visual communication, learn what brand management will be like in 2018.
At the bottom of this blog post, we’ve also included a list of all statistics and references, which you can easily “click to tweet” to give credit to the original source.
In 2014, the average SAT Critical Reading score was at a record low – 497 points (tweet this fact) – U.S. News and World Report
Visual IQ is rising faster than any other form of IQ (tweet this fact) – BBC
8 seconds is the average amount of time before a person gets distracted (tweet this fact) – Microsoft
81% of educated people skim instead of read online (tweet this fact) – The Shallows by Nicholas Carr
20% is all that people remember from reading text without visuals (tweet this stat) – Visually
Today’s fastest growing social media sites are visually based (tweet this fact) – globalwebindex
Tumblr, the fastest growing social media site, saw 120% growth in active users in 2014 (tweet this stat) – globalwebindex
Pinterest saw 111% growth in active users in 2014 (tweet this stat) – globalwebindex
More than 84% of communication will be visual by 2018 (tweet this stat) – Reuters, Cisco Report
Digital touchpoints are increasing by 20% each year (tweet this stat) – McKinsey Quarterly
Posts that include images produce 650% higher engagement than regular text posts (tweet this stat) – Adobe
It takes less than 50 milliseconds to form a first impression (tweet this fact) – B&T
60% of the top brands on Instagram use a consistent filter (tweet this stat) – Contently
79% of internet traffic will be video content by 2018 (tweet this stat) – Cisco
Viewers are 85% more likely to purchase a product after watching a product video (tweet this stat) – Invodo
Online video revenue is growing at 110% annually, more than any other form of advertising (tweet this stat) – Business Insider
Posts with videos attract 3X more inbound links than plain text posts (tweet this fact) – Moz
28 minutes – the average amount of time users spend on Tumblr (tweet this fact) – DMR
Tumblr experienced 55% YOY increase in revenue per visit (tweet this stat) – TNW News
70% of Tumblr’s audience is between the ages of 16 and 34 (tweet this fact) – PR New Webinar
77 minutes – the average amount of time each user spends on Pinterest (tweet this fact) – Social Times
85% of Pinterest pins are posted by women (tweet this stat) – DMR
Instagram saw 64% growth in active users last year (tweet this stat) – globalwebindex
70% of Instagram users login at least once a day (tweet this stat) – PicBackMan
Instagram saw 5.5% increase in revenue for US businesses (tweet this stat) – Social Daily News