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Showing posts from author Mike Waite

Beauty Is in the AI of the Creative Director

The day when beauty is no longer in the eye of the beholder, but in the eye of the algorithm, is upon us – the day when data drives artistic choices based on objective measures of click-through rates and conversions. Over the last decade, marketing has become an increasingly... Read More

Believe in Mermaids

You don’t go to Starbucks because you like the mermaid logo. At least not consciously. You go because of the experience you expect while you’re there and the latte you’ll walk out with. However, you could identify that mermaid from a block away. And you probably think about how... Read More

Make the Most of Your Marketing Technology.

“Too much of everything is just enough” makes for a good lyric. But, in practice, most of us can agree that too much of anything is just that: too much. Marketing technology is definitely starting to approach the “too much” boundary by attempting to solve marketers’ every conceivable challenge.... Read More

[Infographic] Is MarTech Hurting More Than Helping?

Marketing technology is solving lots of problems. We’re publishing more targeted content to more targeted audiences. We’re getting a better understanding of our customers and the impact of our programs. We’re working as a cohesive unit with partners and colleagues. MarTech is solving so many problems that the number of... Read More

More Engagement, Less Management

The Marketer’s Guide to DAM Raise the profile of a product or company. Make a connection that sticks with consumers. A marketer’s job only sounds simple, but it’s the key to building a brand and making a sale. What was already a demanding job has only been made more challenging... Read More

More Creative, Less Process

The Creative Director’s Guide to DAM Beautiful design requires time and clear head space. But the avalanche of creative demands in our modern digital world means creatives struggle to find uninterrupted time to zone out and hone in. This isn’t a temporary issue, either – the spotlight on design... Read More

Keeping the House (of Blues) Party Rolling

House of Blues is a business obsessed with the blues. Its entire operation is built around celebrating the contributions this purely American art form has made to entertainment, cuisine, culture and the arts. But even in the best of circumstances, rock and roll is a chaotic business. Overseeing marketing... Read More

More High-Fives. Fewer Hand Slaps.

What does the digital era mean for brands? It means more to do – lots more – and higher stakes. That’s why we created Brand Connect, a uniquely digital brand-management hub built to give your brand a leg up in the digital era. Today we’re excited to announce that Brand... Read More

Publish or Perish, Pronto!

The more content and entertainment there is in the world, the scarcer people’s attention becomes. That’s the idea behind the Attention Economy. And based on the amount of content being created nowadays, attention is getting awfully scarce.

Just consider that every minute of every day*:  • Facebook users... Read More

The Myth of the Digital Marketing Suite – and the Truth about DAM

Marketing technology is getting loads of attention these days. After years of speculation and slow transition, marketing is tipping to become a digitally driven endeavor. Now some marketers are gobbling up technology as fast as it can be produced, which explains the astounding growth rate of marketing-technology vendors: 3,500 in... Read More

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