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THE WEBDAM BLOG

Showing posts from author Michael Gerard

From Clicks to Conversions – How to Measure Content Marketing

Almost two-thirds of content marketers target buyer personas when creating content. In addition, 69% of marketers use an editorial calendar when creating and curating their content.

Both trends indicate a maturation in content marketing as marketers scale their content marketing practices. However, the best content marketers out there take... Read More

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