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THE WEBDAM BLOG

Showing posts from author Lola Catero

Brands to Be ThankFULL For

Whether you prepare for weeks or do things last minute, it’s not the holidays unless there’s a kink in the plans – a surprise visitor in need of pickup from the airport, a #pinterestfail recipe or too many cooks in the kitchen (literally or figuratively). Whatever you have going... Read More

The 5 Habits of Successful Brand Managers

We wrote about the habits of great brand managers a few years ago. While great brands continue to endure, brand-management practices have changed a lot since then. Just three years ago there was no Netflix original content. No Apple Watch. The acronyms IoT and AI were still terms for... Read More

How to Avoid #NationalCoffeeDay Campaign Jitters

Drip it, press it, cold-brew it: coffee is the preferred means of combating the yawns all over the world. And, just in case you’re behind on your trending topics, 20+ countries are celebrating #NationalCoffeeDay today. (Another 10 countries recognize coffee on a different day.) Naturally, many coffee brands are gearing... Read More

Meet the Odd Couple: Creative + Operations

“Creative operations is all about operationalizing creative production, which sounds like an oxymoron. It’s that Don Draper plus Henry Ford combination.” That’s the odd couple Krissie Harrigan described when we asked her to share her thoughts on what creative operations is, who’s doing it and why. Krissie is the... Read More

How Amazon Could’ve Avoided the Premature Publish

Thirty minutes before Apple kicked off their flagship hardware event, Amazon published a product page for the next generation iPhone 7 that confirmed rumors about offering bluetooth-only headphone options, a dual camera and smaller screen. The damage was done. Amazon unintentionally stole some serious thunder. From Apple. Now it’s midday... Read More

Marketing and IT Need to Hug it Out

Technology drives marketing success today. Marketers currently have more than 3,800 technology solutions to help with just about any conceivable (and inconceivable) marketing challenge. And get this – Gartner predicts that CMOs will spend more on IT than CIOs by 2017! With the growth of SaaS solutions, marketers have... Read More

Moments That Reveal It’s Time for DAM

Martech has exploded over the past five years. The options available to marketers seem endless. But marketers aren’t the only ones with choices. Whether it’s all the Salesforce integration options or the slick new recruiting tools available to HR departments, there’s a new technology solution (or two, or 20) to... Read More

The 7 Best Marketing and Brand Books

A few years ago we wrote a post about the top books for marketers. It was a really popular post, and it still gets a lot of pickup. And while those books are still good reads, an awful lot has changed since then. Marketers have done such a terrific... Read More

99 Channels and a Problem Ain’t 1

We can’t all churn out critically acclaimed anthem’s like Jay Z, but, as marketers, we should be able to produce hit campaigns.   Rapper or marketer, the key to producing a “billboard hit” is distribution. No matter how magical or genius a produced piece of content is, the bottom line... Read More

Lessons from Shutterstock: Words That Surface the Boldest Images for Your Marketing Content

For marketers, there’s nothing like feeling pumped about a compelling campaign idea … only to see it completely lose its mojo during design. It’s frustrating to see original content paired with generic visuals that don’t serve the big idea and distinguish it as your brand. And for designers, it... Read More

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