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Showing posts from author Kenji Sasaki

Lessons in Branding from Mad Men

Don Draper epitomizes a certain type of cool. He’s tall, he’s dark, and he’s handsome, but there’s something more. His mystique is difficult to define, but completely perceptible. That said, his presence has evolved over the course of Mad Men’s seven seasons. He began the nineteen sixties as part... Read More

The Frank Underwood School of Branding

3 Lessons in Brand Management from “House of Cards”

Kevin Spacey’s character on “House of Cards,” Frank Underwood, is mostly known for his despicable behavior, but that doesn’t mean you can’t learn from him. Through three seasons, he’s lied, cheated, and manipulated his way into power. Along the way,... Read More

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