The idea of having an adaptive brand is certainly not a new concept, but it is an increasingly important mandate for brands who want to compete in today’s crowded marketplace. In a marketer’s perfect world, a brand exists inside a vacuum, protected from the outside world like the Crown Jewels.... Read More
You can’t buy it. You can’t hurry it. And you certainly can’t force it.
We’re talking about love. We know the emotion can’t be manufactured, but many of us dream of creating brands that customers love as much as Apple or Nike.
So how do you build... Read More
Call 2014 the year that enterprise mobility really takes hold. Organizations really need to explore mobile marketing strategies to extend their reach. With this rapid adoption of BYOD, the opportunities are growing for marketers and technology providers. Bringing together different tools like cloud computing and big data helps businesses get... Read More
The marketing landscape is in constant change and, with 2013 almost over and 2014 just around the corner; it’s time to start planning for this upcoming year. New technologies and tools have spawned enormous developments as companies are constantly adopting innovative strategies that aim to increase brand impact and customer... Read More
Sitting in the northern part of California, Silicon Valley has long been at the forefront of innovation and originality. With a cool and entrepreneurial spirit, it stands out as the place to be. During Halloween, it only gets better. From the popular professions and influential events, to the most brilliant... Read More
Digital asset management (DAM) allows organizations to connect their brands, creative files and teams from anywhere, at any time. More specifically, cloud DAM solutions are designed for marketing and creative teams to manage, search, share and distribute digital assets like logos, pictures, creative files, videos, documents, presentations and more. To... Read More