You spent countless hours creating that one piece of content that you think will go viral. Then the opposite happens: A few clicks from co-workers, a “like” from your grandma, and then…
No matter how brilliant your content is, it’s only as effective as... Read More
Look around you. One co-worker has a perfectly neat, meticulously organized desk; another has post-it notes all over their monitor and a desk sprinkled with crumbs from a long-since-devoured sandwich. Most others fit somewhere in-between.
Messy. Clean. It’s easy to break down and assume personality archetypes for each... Read More
People have short attention spans these days: studies show we spend 10 to 15 seconds on a website before bouncing to another one.
What can marketers do to keep their audience’s attention?
Get personal. Make it about them.
Most online consumers expect a brand’s web content... Read More
We’ve all been there. Stakes are high. Turn-around time is short. The newest campaign is going to get a ton of visibility, and there’s a whole lot of pressure to find the perfect images that match your brand’s look and feel. And let’s face it, your brand is unique.... Read More
Sustainable. Long lasting. Evergreen content is the type of content that is valuable long after the date it was published. This content essentially has no expiration date.
In metaphorical terms, it’s your good old kanteen, not your thin plastic water bottle. It’s your staple pair of jeans, not your... Read More
The brand evangelist.
The chief brand officer.
The one who carries a glass of whiskey in one hand, and a sketch pad in the other.
We’re not talking about a typical brand manager. We’re talking about a badass brand manager.
Learn what... Read More
Emotions are at the heart of brand marketing campaigns. When used with proper storytelling techniques, emotions can persuade a person to purchase, share or simply start to like a brand.
What emotions should you use to convey your brand’s story?
Happiness... Read More
Within the last decade, we’ve seen a shift in the way humans think. Verbal intelligence scores are dropping, while visual and nonverbal intelligence scores are rising—as shown by the data below. The internet and technology has made us more adept at power-browsing and distinguishing among competing visual cues. But, our... Read More
Gifographics are such a new phenomenon that actually finding five outstanding, marketing-related ones was more challenging than expected. Nevertheless we are excited to share with you some of our favorite ones. These gifographics are not only delightful to the eye, but incredibly useful for marketers as well. You’ll learn... Read More
Remember those days when people used to brag about their Klout Score on Twitter? Or post profile pictures of themselves talking in front of a large audience?
You watched them put on the “me show,” and either A, refrained from posting a snarky comment (like, hey all of... Read More