As a marketer, you’re probably used to feeling like the brand police. “Hold it right there! Editing the logo is against brand guidelines!” “Move your pointer away from that Submit button – that image is off-brand!” “Do you know why I called you in? You’re using an expired key messaging document.”... Read More
Think about the last time you went to a conference – what did you end up doing with all the swag you brought home? We all know live events offer a great opportunity to network, learn about innovations in your industry and, of course, pick up loads of branded freebies.... Read More
Have you ever used social media to give a company feedback on your experience with their brand?
72% of Twitter users expect a response from brands they reach out to on Twitter. Even when people don’t expect a response, brands still need a way to keep a pulse... Read More